Why Does Google Constantly Favor Directories Over Our Websites?
Why Does Google Constantly Favor Directories Over Our Websites? We’re coming off of a relatively big algorithm update in the past couple of weeks, and while it looks like the vast majority of our client websites benefited, our Market My Market website unfortunately did not. We were excited for the month or so of hanging […]
Ranking for “Near Me” Searches in 2022 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest post office” etc. etc. These terms are contingent on where Google thinks you’re searching from, and there are plenty of ways to optimize your website […]
What We Learned About Handling Negative Reviews
Negative reviews for our business on Google are often beyond our control, and the frustration that comes from them is unmistakable. A sore spot on our coveted collection of positive reviews, it feels like even one brings down all of our efforts and exposes us to the scrutiny of potential clients researching our brand. But […]
More People are Listening to Podcasts in 2021
Podcasts are an interesting medium, considering they’ve been around for over a decade and have really seemed to pick up most of its momentum in the past couple years. I remember delivering food my last couple years of college and after talk radio, audiobooks, and listening to the same mix CDs day in day out […]
Maintaining a Strategy for Reviews Remains a Consistent Priority
Update 10/14/20 As the year progresses, more and more attorneys have trouble getting consistent law firm reviews for their law firms, especially when people are overly critical about the professional services that they are seeking. It is important to be proactive, and have a plan in place for getting attorney reviews at the very least, […]
5 Interesting Enhancements in SERPs and How to Do Them Yourself
5 Interesting Enhancements in SERPs and How to Do Them Yourself There haven’t been too many shakeups in SERPs (Search Engine Results Pages) as far as what placements are available (4 Ads on Top, 3 in Maps, 10 Organic, a few more Ads on the bottom) for Google, but the results themselves continue to become […]
Gauging Intent Across Marketing Channels During COVID-19 (and any future crisis)
COVID-19 has impacted nearly every industry in its own unique and disheartening way. The virus’s immediate impact is magnified by shelter-in-place and stay-at-home orders that affect businesses differently depending on the industries they serve, and the states in which they are located. Some businesses, like medical offices, grocery stores, pharmacies, and others are deemed “essential” […]
Using Mechanical Turk to Make Calculated Marketing and Website Improvements and Decisions
If you have ever read any of our blogs in the past, there’s roughly a 50% chance that it has a survey that we conducted, and we use Mechanical Turk for our surveys (MicroWorkers is another great tool). Asking peers, especially consistently, is both tedious for them, and also tends to rely on too-small sample […]
Automating Your SEO in 2021
With additional free time the past 2 months, there has been time to start new projects in anticipation of “The New Normal”, as well as finish projects that have been outstanding from last year. Among those projects were automation projects that will eventually save time indefinitely. Automation in the marketing world is essentially setting up […]
How Business Review Importance Surged Because of COVID and Where it Stands Today
Updated 5/24/2022 How Business Review Importance Surged Because of COVID and Where it Stands Today The past two years have dramatically changed consumer behavior, and though that may not seem shocking to some, the numbers that back this up are very interesting. If you read through this article, which has been updated periodically for years […]
Why Websites are Failing to Build Rankings Even Though They’re Actively Link Building
Link building, one of the most misunderstood and elusive aspects of ongoing SEO, has no easy route to be effective. Though there are plenty of resources out there that talk about why links are important, why you need them, what they look like, how they work, and more, rarely do SEO experts, especially in the […]
10 Reasons Your On-Page Content Isn’t Working
In our previous article about why your proactive link building may not be working, we uncovered 10 reasons you might not be taking the best approach. Spending time and money on links for them to build zero authority is extremely frustrating, and through that article, you should be able to identify at least 99% of […]
