10 Types of Content You Could Execute Right Now
A solid content strategy is the reason for most underlying success when building up your presence online. We can recognize the following convention architecture for most websites, in this case law firms: Home Page About Us -> The Team -> The Lawyers Practice Areas Contact Us Even these conventional “must have” pages have evolved in […]
How Reviews Strengthen Google Screened Local Service Ads
With many law firms having their Local Service Ads approval process underway (mostly waiting for the background check to come through – an arguably meaningless process considering regulatory efforts from state and local bars), many lawyers are now wondering what kind of budget they should expect to have, and what else they can be […]
Does Each Page of Content Potentially Rank for Hundreds of Keywords?
When we write content, especially pages, we normally have a focus keyword and a focused goal in mind – “I’m writing this article because I want to get these types of clients/cases.” When we inform our audience about when courts will be opening again to hear their X civil case, are we not only informing […]
Firmly Understand Traffic, Engagement, and Leads
The basis of a great content strategy should have these goals: Getting your website in front of search queries that produce qualified traffic (such as traffic that has to potential to turn into leads). Positioning the law firm as an authority on their respective topics, engaging and educating visitors to the website, and establishing the […]
Why Pay to Be in a List of Results Within a List of Results?
When an SEO campaign is working well, it’s hard to submit to the idea of paying for other positioning, especially in organic results. PPC and SEO campaigns go hand-in-hand—ad results always appear before SEO—and have a great possible ad position in maps. We encourage our clients to participate in the Local Service Ads campaign, even […]
12 Technical SEO Tasks to Give Your IT and Marketing Team
Many aspects of digital marketing and advertising change periodically as a result of emerging channels and shifts in consumer behavior. For instance, many are now anticipating that Apple is on track to launch its own search engine in the near future. Likewise, you might’ve heard about “Clubhouse,” a new audio-based social media app that could […]
SEO and Transparency: 10 Ways Digital Marketing Progress Can Easily Be Tracked
Even in 2021, I’m still seeing SEOs keep their tricks and techniques hidden from those not willing to pay for the information. I’ve been participating in the SEO world for ten years now, and I can confirm that optimization isn’t anything secretive, elusive, or overly complicated. Instead, it can be boiled down to an extended […]
10 Tough SEO Questions
Whether you’re planning on grilling a new SEO consultant or agency, you need to hold fire under your current SEOs, or you’re currently an SEO getting a feel for questions that may blindside you, it’s essential to examine some of the most pivotal and difficult SEO questions. I’ve compiled 10 of the most challenging questions […]
5 Approaches to Creating Content That Results in Explosive Quality Traffic
When we created “10 Types of Content You Could Execute Right Now”, we went over the different forms of content that exist on every legal website. As a quick recap, they are as follows: Granular Service/Practice Area Pages Case Results and Overviews FAQ Pages Geo-Specific Pages Transcribed Content from Podcasts, Videos, Interviews etc. Long-Form Articles […]
Understanding the Growing Popularity of Google’s Local Service Ads
Updated 5/24/2022 The excitement around Local Service Ads has seemed to have subsided over the past few months, with more clients than ever generally complaining about everything from the start-up process to the quality of leads (along with the process for disputing the unqualified leads). Even so, being that LSA’s are a case-by-case success story, […]
What Is Most Important, Right Now?
If you’ve been reading some of the content I put together over the past couple of years, you’ll know that Market My Market has fully embraced EOS (the Entrepreneurial Operating System). EOS has been a great platform for creating goals, ownership on every level, and clarifying our vision (to an extent). You can learn more […]
Content Techniques for Large-Scale Companies
When facing the demanding task of producing content at an aggressive pace—in some cases adding as many as 15-20 pages and blogs to your website a month—there are two elements you may begin to consider: The ‘end goal’ for your page strategy: After all, there must be a finite number of pages that can be […]
