Could Removing Outdated Content Give Your SEO a Boost?
As more users spent longer hours searching online, Google rolled out its latest core algorithm update amidst the novel COVID-19 crisis. Aligning with the ever-increasing emphasis on fresh, high-quality content to meet E-A-T (expertise, authoritativeness, or trustworthiness) standards, Google released a statement explaining the update ensures that content delivered in search results is both authoritative […]
Should Volunteering and Donating Be Part of Your Marketing Strategy?
A simple, often overlooked marketing strategy that may reap great benefits for your business is volunteering and giving back to the community. Large corporations like Wells Fargo, Google, and Goldman Sachs Group make notable donations to charities every year that serve an additional purpose than philanthropy alone. Volunteering and donating to charitable causes is an […]
The Most Common SEO Mistakes
Common SEO Mistakes As a marketing professional I review a lot of websites. Most websites that are not performing well have the same mistakes in common. Websites that worked well a couple of years ago need to be reviewed and updated to ensure they are following current SEO best practices. Some of the most common [...] What is the Difference Between Google Ads and SEO?
If you are trying to figure out how to spend your online marketing dollars, two of the most common terms you will hear are; Google Ads (PPC) and SEO. While both Google Ads and SEO are forms of digital marketing they serve distinctly different purposes. Google Ads Google Ads are paid advertisements which allow a [...] Employee Spotlight: Joshua Daubendiek — Driving Success in SEO and Fairways
Meet Josh Joshua Daubendiek is an outstanding Senior SEO Specialist on the Market My Market SEO Team. He went to UCCS—the University of Colorado Colorado Springs—where he studied Marketing and received a Bachelor’s degree. While initially planning on majoring in Business, he eventually learned more about SEO and marketing from professionals in the middle of […]
Employee Spotlight: Sophia Fernandez — Bridging Communications and Community
Meet Sophia Fernandez Sophia Fernandez lives in a department all her own, and she’s in charge of interviews during focus groups of all sorts. She also helps The Local Agency with some of their social media posting, supports Market My Market with business development projects, and communicates with other departments to coordinate projects and move […]
Employee Spotlight: Lindsey Bailin — Nurturing Digital Landscapes and Green Spaces
Meet Lindsey Bailin Lindsey, who received her marketing degree from the University of Central Florida—go Knights!—was a first-generation college graduate in her family. She utilized her degree in a handful of different ways until she settled on SEO. Lindsey is driven and well-accomplished, paying for college with scholarships and her own volition. She’s an SEO […]
Employee Spotlight: Nathalie Pierre — Navigating Client Success and Literary Escapes
Meet Nathalie Nathalie Pierre is one of our fantastic, client-facing account managers at Market My Market. She first attended the University of North Florida, where she secured a degree in mass communications with a focus on journalism. Before becoming an account manager, she was a content writer, editor, blogger, and SEO specialist. After a few […]
Employee Spotlight: Haley Green — Crafting Legal Narratives and Exploring Historical Horizons
Meet Haley Green Haley is one of our talented content writers! She attended Florida Atlantic University (FAU) and earned her bachelor’s degree in Media Studies and Sociology. She has previous experience working in personal injury law. Haley’s studies focused on broadcast journalism, which came in handy when she started working for Newsweek. She has many […]
Employee Spotlight: Miguel Santiago — Where Creativity Meets Strategy
Some people find their career path by following a plan. Others find it by following what genuinely drives them. For Miguel Santiago, Client Experience Manager, that path began with a simple goal: helping people. While his early ambitions pointed toward careers like medicine or law, it didn’t take long for Miguel to realize his strengths […]
What Makes Content “Conversion-Ready”? A Look Inside Our Approach
By the Market My Market content team, with insights from Tanner Mowery, Anastasiya Raynor, and Katie McLoughlin Attracting a reader is only half the job. Getting them to take the next step is something else entirely. Conversion-ready content bridges that gap by guiding readers from curiosity to confidence and, ultimately, to action. It answers […]
Apple Maps and ChatGPT Are Opening Up to Advertisers: What Your Practice Needs to Know
The platforms people use to find dentists, lawyers, and doctors are expanding, and the window to get in early is already opening. Two of the most widely used consumer products in the world are now entering the advertising space, and for your business, the implications could be significant. At Market My Market, our job is […]