If you’re a personal injury attorney, one of the most pressing items on your agenda is getting new clients. Unfortunately, acquiring new clients can be even more difficult than perfecting your trial and negotiation skills. Gone are the days of yellow page ads, billboards, and other traditional advertising methods. So how can you grow a personal injury practice if acquiring clients seems to be so complicated? It’s simple, but it’s not easy: learn how to market yourself through trending advertising outlets and network your way to increased business.

If you’ve had trouble building your personal injury practice, here are a few tips that can help your business grow.

Respond to Inquiries

Whether you receive inquiries by phone, email or a contact page, make sure you’re responding to them promptly. Potential clients have a plethora of options at their fingertips, so you need to make sure you are always attentive to avoid letting them slip through the cracks. Consider signing up for an answering service to handle calls placed after hours to make sure you don’t miss out on any leads. Injuries don’t only happen during office hours, so you need to be responsive at all times, day or night. You can also work on improving your contact form.


Consider attending networking events held by your city’s chamber of commerce or charity organizations. The more connections you make, the more visibility you will gain. While it may seem forward, you may even consider asking new friends and acquaintances to sign up for your email list. While you’re composing your monthly newsletter, consider adding family and friends to your mailing list. Sending out a friendly reminder that you practice personal injury law is never a bad idea. You never know who might be in need of your services, and spreading the word may land you a few new clients. Learn how to increase your email click-through rate so that the folks you reach out to actually view your content.

Build Professional Relationships

Building relationships with local medical professionals is a great way to acquire new personal injury clients. Any injury requires some form of medical care, so what better place to put your name out there than at the doctor’s office? Not only can doctors and chiropractors refer new business your way, but you can return the favor, too.

Build Your Digital Presence

In a digital age, expanding your web presence is critical. Most potential clients search for attorneys via the web, so having a strong internet presence can really expand your outreach.

Online marketing reaches far more people than print or television advertising primarily because of the prevalence of the smartphone. In fact, many successful personal injury lawyers report that online marketing generates more leads than any other advertising channel.

Optimize Your Website and SEO

To get noticed among the colossal amount of online competition, your SEO must be on point. You want your website to rank as high as possible in each search engine, so you’ll need to make sure you provide relevant, useful, high-quality content. You’ll also want to make sure your website is easy to navigate and effective at communicating necessary information. There are several other methods for optimizing your SEO, so you’ll need to conduct your research. Alternatively, you can work with an experienced law firm marketing company to make sure your site stands out from the crowd.

Best practices in SEO are always changing, so a well-qualified marketing company is essential to continually updating your site’s SEO. Save yourself the frustration of ever-changing guidelines while reaping the benefits of professional and experienced online marketers. Contact us to receive a free quote on marketing services and start reeling in more personal injury clients!