Dod Law

San Diego, California


Increase Organic Traffic

& Online Brand Visibility

Dod Law Experiences Long-Term Growth in Leads & Brand Reputation with Marketing Campaign


  • Increase the volume, and improve the quality, of traffic to the website 
  • Generate more quality leads by converting organic traffic 
  • Improve the website’s visibility in organic search results and Google Maps 
  • Improve keyword rankings and get keywords ranking in the top 3

Dod Law Nearly Doubled Their Organic Traffic Through a Comprehensive SEO Strategy

Results & Metrics:

*Data reflects November 2021 compared against November 2020*


Increase in organic traffic


Increase in organic users


Increase in first-time calls

Top 3

8 keywords in the top 3 of Google search results

7 keywords showing up in a local pack

1 keyword showing up in a featured snippet

Game Plan:

SEO & Link-Building, Remarketing, Ad Campaign, Review Curation

  • Gain high-quality backlinks to the website to strengthen its domain authority and rank potential
  • Add a continuous stream of fresh, new content to the site in the form of blogs and pages
  • Optimize Google My Business listings and implement a local link-building strategy 
  • Review titles, meta descriptions, and content on all focus pages

Why it


Proper Onsite-Optimization

On-site optimization involves the use of headings, internal links, external links, alt tags, titles, meta descriptions, keywords, and more in order to make a website more easily readable and understandable to search engines. Using the right mix of on-site and off-site optimization is key to good SEO.

High-Level Link Building

Our teams collaborated on link-building opportunities which included, but were not limited to, guest posts, directory submissions, additional citations, sponsored content, scholarship links, sponsorship links, charity and event contributions, and contextual links on legal resources.

Content is King

The phrase ``content is king`` has almost become a cliché in the digital marketing industry. However, even after numerous algorithm updates and changes, the content remains the most important factor in ranking pages. By writing additional content for a website and optimizing it properly, rankings can be greatly improved.