Like lawyers who professionally practice in select areas of law, a digital marketing agency should be expected to have competency in numerous industries. It has been established that your agency’s team is composed of legal marketing experts to be highly competitive in the legal space. However, it takes more than that to set yourself apart in the market.

Family and Divorce law isn’t the same as every other practice area. The separation process is rarely easy, and negotiating child custody is one of the most challenging parts of a divorce for many parents. Family and Divorce lawyers must not only familiarize themselves with the letter of the law, but they must also know how to interact with their clients empathetically.

The few following points need to be acknowledged and considered in not only your marketing strategy but also in how you create effective content strategies and copy:

• Utilizing digital media to showcase lawyers’ personalities and unique approaches to earn the trust of potential clients
• Building a competitive SEO campaign that bolsters all areas of the website by establishing authority through link-building
• Develop an impactful scope of work via content, local SEO and Local Service Ads, website optimization, and adherence to Google’s ongoing updates to what’s considered Best Practices

Considerations like these are made specifically for this area of law, among many other factors, which both stem from industry experience and the former in-house experience of several members from our law firm marketing agency.