Written by Market My Market’s content team, with contributions from Anastasiya Kalyuk, Brandi Bellingham, Hannah Lin Kernal, and Isabel Skormin 

In the ever-evolving digital marketing landscape, the quest for higher search engine rankings stands as a continuous challenge. One of the fundamental cornerstones of achieving one of these coveted positions on Google SERPs is mastering the art of creating relevant, valuable content. At the heart of this process lies diligent content research. 

At Market My Market, we know how to implement powerful, personalized research strategies that make all the difference for your content. By analyzing your competitors, prospective client needs, and trending industry news and topics, our team of marketing experts helps you differentiate yourself from competitors and help you secure the high rankings you seek.

Contributed by Anastasiya Kalyuk, Content Writer 

A Deep Dive into the Content Team Brainstorm Sessions: Brandi

Driving higher rankings for your business sometimes means driving higher creativity. In order to help your company climb the Google ladder, our team collectively dawns their right-brained thinking caps once every month during our Content Team Brainstorm.

I host these brainstorming sessions after our team meeting each month to help our team come up with new blog topic ideas for our upcoming content plans. Previous topics for these sessions have ranged from DUI crimes to dental disasters and everything in between.

During these half-hour meetings, I give my fellow writers space to think outside the box and take a walk in our readers’ shoes. This allows us to get a better idea of how your clients might be feeling after, say, an accident or an arrest, and what questions they might be Googling. As we bounce our ideas off each other, I try to keep up, acting as a stenographer while the team conjures up various ideas for blog topics.

Although most often, our ideas are run-of-the-mill, like “What Should You Do After Suffering an Injury at a Water Park?” sometimes, they can go a little off the rails. Topics about clowns in drains, dolphins stealing babies, and other unhinged topics have been known to make their way into our brainstorm–but don’t worry, you won’t be seeing these in any future content plans. These fun topics are more of a way to lighten the mood, get our creative juices flowing, and tighten our team bond–and who knows, maybe they could lead us to the idea for your next top-performing blog.

Contributed by Brandi Bellingham, Content Specialist

Providing Value to the Audience: Hannah

When writing content for our clients, it’s crucial to demonstrate how their skills can fulfill particular needs and shortfalls for their own clients. By putting ourselves in the shoes of these potential consumers, we can best assess what they might want or need. We also have the opportunity to consider what questions or concerns they will have, including those relating to finances, quality of life, stress levels, and returning to a sense of normalcy. 

When we make the reader the main character in content—instead of only focusing on what our clients can provide—we can persuade them with logic and emotional understanding simultaneously. This demonstrates that our clients have the wherewithal and resources to see their readers through tough times while also recognizing them as people with needs and fears. 

Have you been in a car accident? We can help you get the money you need to focus on healing, as well as hold the liable individuals accountable for what they’ve done. Do you need a wedding venue and a caterer? There’s someone who can help you get the planning done and take arduous tasks off your plate. Are you insecure about your smile? We can help you assess all your options, make the best choice for you, and reach the goals you want to achieve.

Connecting with the audience and showing them how our client can help means a lower bounce rate, more people spending time on the page reading the content, and increased conversions that keep our clients working. You have to show the audience what value you add, and connecting with them on a more human level is one of the strongest ways to do that.

Contributed by Hannah Lin Kernal, Content Writer

Finding Credible Sources to Improve Authority: Anastasiya

In niche industries, such as legal, medical, moving, and storage, finding credible sources to inspire your content is imperative. This not only helps you build authority but can also establish trust with your audience. Typically, clients seek to find answers to their questions. If your content misleads them or provides outdated information, they may be less likely to seek your content out in the future. 

In digital content, credibility is key. Using legal databases, academic journals, trending news stories, government websites, legal associations, and organizations will contribute to your reputation as a reliable, trusted source that clients can keep coming back to.

Contributed by Anastasiya Kalyuk, Content Writer

Elevate Your Content with Expert Research & Personalized Strategies at Market My Market

While content research may be one of the earliest steps in the journey to more engaging digital marketing, it is also one of the most important. If you want to take your content to the next level, our team of experts at Market My Market will see to it that we strategize a way to optimize your content process from start to finish. We pride ourselves on taking the time to develop a personalized research strategy for each client we work with to ensure that the content we create is suited to the brand you want potential clients to see. To learn more about how we can help take your content to the next level, contact us at (866) 270-2250 or complete our contact form today.

Contributed by Isabel Skormin, Content Specialist