B2B Law Firms
By focusing their efforts on select areas of law, lawyers hone specific skills that turn them into leaders in their field. Similarly, digital marketing agencies should demonstrate the development of specific valuable skills obtained through specialization. Even if you have your own legal marketing team, it may not be enough to build a name for yourself in the market.
Business to Business advertising is unique to the legal marketing landscape as search behavior and client acquisition are different from Business to Consumer campaigns. Many potential clients in the B2B space rely on their immediate networks over an unguided query on a search engine or social platform. Because of this, aspects of “Pull” marketing (enticing potential clients to come to you) vs. “Push” marketing (attempting to get in front of your potential client) has to be taken into consideration. That being said, it is the role of a qualified legal marketing partner to enhance the prestige the B2B law firm has online and help augment its current digital influence.
MMM is well aware that B2B firms are not the same as other firms handling consumer practice areas. The following points must be recognized and taken into account not only in your marketing strategy but also in the creation of effective content strategies and copy:
- Website development that prioritizes user engagement, visuals, and effective messaging to maximize user experience.
- Using video to make your firm stand out from the competition and promote engagement from potential clients
- Content consultation comprised of topic research, storytelling, and effective audience targeting
- Enhance existing content and SEO strategy through user-testing, conversion-rate optimization, and keyword research
Considerations like these, among many others, are established expressly for this area of law, based on industry knowledge and past in-house experience of MMM team members.
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Work With Us
Do you know what your digital marketing agency is doing for you on a daily basis? When working with Market My Market, you'll know what we are working on every day and why. We pride ourselves in transparency. It is a core value here at Market My Market.
Real Time Reporting
We track calls, leads and traffic in real time. We create a customized dashboard that is specific to what makes sense for your firm's goals. We also provide month over month expert analysis on all pertinent metrics.
Since we specialize in marketing for B2B law offices, we have a strong pulse on what is working and what isn't, especially in the legal industry.
30-60-90 Day Plans
No two legal practices are identical. Staff, services, practice areas, goals, budget and geographies are all items we consider when creating your marketing plan. We create a customized plan for every law office we work with. When you work with Market My Market you'll know the marketing plan for the next 30, 60, and 90 days.
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PARTNER YOU’LL NEED
Are you attracting the clients that pay the bills? Do you understand what you are paying for each month? Transparency, great communication, and excellent customer service are things you’ll experience when working with the medical marketing experts at Market My Market.
We are a team that has your back. We meet weekly via Zoom, offer real-time reporting, and provide month-over-month analysis with action.
We don’t waste time learning and testing the correct marketing strategies for your practice. We already know what works based on proven success with similar law firms.
Market My Market will help your firm become and stay competitive.