Many people see social media as a must for companies selling physical products such as electronics or clothing. Many service based companies assume that social media is not relevant to them. However, there is no truth to this assumption. Using social media can be a great way to market your law firm.  Social media is important in today’s digital age for communicating with potential clients and making your firm stand out.

Your Audience And Social media

You may be thinking that the average social media user would not care for reading about legal topics. Writing easy to read and informative content about your law firm, your stances on certain topics, helpful tips, and what to do in certain situations will create quality posts that people enjoy reading. In addition, with a social media account, you are more accessible to your clients and future clients. Someone who would not normally reach out to you may do so through social media. People can also see your different interactions, helping you build trust for your law firm among the community. A credible social media account can lead to an increase in clients.

Using your account to answer different questions that people may shows the community that you are someone they can trust. Social media creates an easily accessible form of communication to users that they otherwise wouldn’t have. There are many other law firms who do not have social media accounts or don’t run active accounts. By creating an active social media account you will have an edge over competitors that do not.

What Forms Of Social Media Should I Use?

You may be wondering which social media platforms you should use to promote your law firm. A great channel for lawyers is Twitter. Twitter creates quick and easy communication between yourself and users through tweets. Tweets are 140 character postings that you post through the application. An exchange of tweets can be very rapid, allowing you to answer the questions of multiple people in a short amount of time. People are able to see the replies you post on your account.

People are more open to asking you questions when they see how much you’re willing to help. You might attract potential clients you normally wouldn’t have. While Twitter should be your main social media platform, other forms of social media, such as Youtube and Facebook are also great ways to connect with your audience. Youtube allows you to create content through videos. Facebook allows you to create a business page and an additional form of communication between users and yourself.

Have any more questions about legal marketing? Contact Market My Market for more information.