On a previous blog, we discussed the importance of deindexing pages like tags, categories, authors, archives for the sake of avoiding potential problems with multiple pages having duplicate content.  Did our strategy work?  You be the judge.

Our previous issue:


After deindexing appropriate pages:


Very nice! So it looks like it takes a few weeks for the waves of crawlers to identify that these pages no longer index.  It is interesting to note the slow progression downwards, and how the historical data doesn’t reflect one huge spike but a few miniature ones.

Now again, many SEOs I’ve read concerning this subject don’t say this has a huge impact on your website’s optimization, but why would you want to leave any errors outstanding on your website if they can be corrected?  Your website is your baby – you should make every effort to ensure you’re following Google Webmaster Tools suggestions and making corrections that are being shared with you.

Personally, I don’t see how structured data can’t influence SEO any number of ways – it’s purpose is to lay out the purpose and data on your website as easily as possible for search engines.  The account I am representing here is a law firm, so some of the structured data categories are relevant in this situation:

  • Author
  • Entry Title
  • Last Time Updated
  • Attorney (that authored the page/post)
  • Person (deprecated)
  • Organization
  • Website

Other schema info that had no issues was location/place, which is very focused on the location-specific pages.  Let’s put it this way – I’d much rather have the location schema info on those pages than skipping past it.  There is an entire section for structured data on GWT and under HTML improvements, there are suggestions for descriptions and titles, but not keywords.  Keywords are and have been trivial while structured data certainly has its place for webmasters to consider.

Have any more questions about correcting structured data?  Many times it is making adjustments to HTML but sometimes with WordPress site it may require tweaks to PHP and plugins you are implementing.  Reach out and we’d be happy to help!