Legal directories come and go, but as of July 26th, 2018, there are over 125 that your firm can be featured on. Roughly half have a nominal fee and the other half should be free, and they are all great opportunities for additional online exposure. Among other reasons consistently updating your law firm on directories are the following:
- Backlinks, of course, are very helpful in increasing site authority, and in turn, increasing the likelihood of ranking for the keywords your website is optimized for. Backlinks from legal resources is even more helpful because the LSI (Latent Semantic Indexing) should be very similar.
- People use all sorts of random directories for finding services (like Yelp for lawyers, right?). The more legal directories you’re on, the random but pleasantly surprising chances you will be found maybe here and there. Also keep in mind that there are directories going up all the time that are trying to compete with Avvo, FindLaw, Nolo etc.. All it takes is one with the right backing and team to become prominent and if you’re already there, you could be trendsetting in the right direction.
- Legal directories also confirm your NAP (Name, Address, Phone) in a way that a general citation would, so more cohesive NAP, the more you’re benefited from a local standpoint.
- Some of these directories will offer accolades and badges for signing up with them – who doesn’t like adding those to their website?