In the nondigital world of advertising, tracking your ROI can be difficult. One method of tying offline marketing, such as a billboard, TV commercial or magazine ad, back to your online metrics is to set up dedicated tracking in the form of either a phone number or dedicated URL. This means purchasing a phone number that forwards to your main phone number, or acquiring a specific domain that forwards to your main domain. Once this is set up, the effectiveness of the offline campaign is much easier to track. – Chase Williams – Read The Full Article Here
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