Written by Market My Market’s content team, with contributions from Anastasiya Kalyuk, Hannah Kernal, Isabel Skormin, and Brandi Bellingham
Whether you’re a small or large law firm, utilizing software like HubSpot can help you streamline and optimize your content strategy. As a Customer Relationship Management tool, or CRM, it can offer benefits such as AI marketing automation, A/B testing, video hosting, and more.
If you put the time and effort into creating compelling content, you want to keep track of its effects in a cost-effective and frictionless way. Hubspot is an all-in-one platform that helps you attract new leads and ensures the success of your content marketing campaigns. Here’s what you need to know.
Contributed by Anastasiya Kalyuk, Content Writer
What is HubSpot’s CRM Platform?
HubSpot is a software that companies can use to manage inbound marketing and sales, and it carries a great deal of information in one cloud-based location. Having this information live in the cloud makes it far easier for data to sync and be shared with multiple team members and devices, speeding up and simplifying teamwork even for those businesses that function in many locations. It can even be used as a host for your written content and analyze insights.
HubSpot has also created a customer relationship management platform—or CRM—so marketers and companies can keep track of any information they collect relating to potential consumers. This means you can track leads and repeat customers in an organized and centralized location, including their contact information, activity as it relates to your business, and communication you have with consumers.
Utilizing HubSpot’s CRM allows for seamless connection with the other HubSpot tools you’re already using. In fact, this CRM makes it far easier to use any of their tools during your marketing, streamlining your marketing efforts. You can use it to attract new customers, convert visits to leads and sales, and prioritize the satisfaction and happiness of consumers.
Contributed by Hannah Kernal, Content Writer
8 Ways HubSpot Can Enhance Your Firm’s Content Marketing Strategy
As a content specialist, I’m always looking for new ways to enhance the content I write for clients by optimizing each piece with a framework we use at Market My Market called StoryBranding. StoryBranding uses the power of story to streamline the message our clients want to get across to readers by putting them in the driver’s seat and guiding them to see all the ways the firm can help them solve their problems. While it is important to ensure each piece of content will grab leads off the page and convert them into clients, the same strategy should be taken with your firm’s content marketing strategy as a whole.
HubSpot, a generic CRM, can offer your firm a plethora of benefits when it comes to intake management software. Some of the benefits that make HubSpot perfect for law firms include the following:
- Marketing personalization options
- Artificial intelligence marketing automation
- Landing page A/B testing
- Customized automation throughout each stage of your content marketing strategy
- Personalized email videos
- Video hosting
- Inbound phone call recording
- Live or Bot driven chats for your website to answer questions
If you are ready to take your content marketing strategy to the next level, contact the experts at Market My Market to learn more about whether HubSpot may be the right fit for your firm.
Contributed by Isabel Skormin, Content Writer
Contact Market My Market For Excellent Content Planning Strategies
At Market My Market, our content strategists, SEO specialists, and marketing gurus always utilize the latest tools and resources to support our clients’ content strategies. Whether its HubSpot, ChatGPT, geo hubs, or another innovation in the digital marketing sphere, you can count on our team of skilled marketers to do what it takes to boost your law firm’s digital footprint and generate the leads you need to foster your business’s growth.
Remaining up to date with groundbreaking software and advances in technology that could benefit law firms is one of the many ways our team excels in digital marketing. Find out some of the other ways we help law firms climb the Google ranks by calling (866) 270-2250 or reaching out to us online to book a discovery Zoom call today.
Contributed by Brandi Bellingham, Content Specialist