How To Create A LinkedIn Company Page
A LinkedIn company page is a great way to connect with people. You can recruit talent or showcase your company with LinkedIn. What is the advantage of being on LinkedIn? It has over 250 million users, all which are professionals seeking opportunities. Wait no longer and tap into this great resource by setting up your […]
How To Claim Your Business on Google
Have you recently searched Google and noticed your product or service is missing? ? Does your company show up on the first or second page of Google? Does it rank high enough to be on the first page of Google? If not, you may want to pay close attention to the information we are about […]
Two Ways to Make Videos With Minimal Production
We’ve been a huge proponent for videos for quite some time for many reasons. They can rank well, get your message across quicker, have the ability to be more engaging and are more customer friendly. Does this mean you have to go to a studio and shell out 200 bucks a video to work with […]
An SEO Opportunity…in Images?
Is it possible that your images will rank high enough and be desirable enough to actually earn you leads? We’re honestly not sure, because we’ve never done that research (expect that report in a month or so), but we’ve always alt tags our images with that expectation. Simply put, it’s one of those best practices. […]
Managing the Expectations of Your Webmaster
A business owner, often times, will not have the knowledge of building a website from the ground up, save being able to make edits. Even though this happens often, that doesn’t mean that the webmaster (the individual you deemed the manager of all things technical of your site) has inexhaustible leverage over you and the […]
Our Take on Hummingbird
It was the biggest change to the Google algorithm in quite some time. Yes, of course things changed. To be straight up, what are things that we saw across different industries that may or may not have anything to do with one another? Many younger sites with a couple dozen pages beat out larger, much […]
How Do I Communicate With the Guy Managing My Website?
Let’s preface with a few things. If you are a business owner that isn’t using something like Wix or whatever other DIY website, you probably have someone managing your website. What do we mean by that? Well, there are two facets. The hosting, which is the server your website is sitting on (unless you have […]
10 Tips To Help Your Website Load Faster
Google’s SpeedPage is one of the many resource tools to utilize when attempting to lower the load time of your website. Faster loading speeds equal lower bounce rates (the % of people who leave your site within a couple of seconds after landing on the site). Lower bounce rate equal more customers, conversions and sales! […]
Should I Market On A Local or National Scale?
In the same vein as products and services, there’s the almost unavoidable continuation of marketing on a local or national scale. Local tends to be a relatively small radius – typically the businesses radius of service and/or the farthest they ship their products. It is safe to say that if this extends beyond the confines […]
What to Ask an SEO Company: Part 2
When Should I Start Seeing Results? Unless your product is paid advertising, the answer should almost be never. Results depend on basically a few things: How competitive your market is How big your market is (do you compete in cities, states, or nationally/internationally? How much money you’re investing into your SEO campaign If your website […]
What to Ask an SEO Company: Part 1
So you’ve gotten to the point where you’re seeing a few companies you think would be a good match. You may have had your own variables work into it, such as the design and message of their website, some notable clientele they may have worked with and/or still retain, and reasonable prices at a glance […]
Things to Consider: Does the Site Sell You or Inform You?
Founders, and their employees, of internet marketing companies are typically very passionate about the work that they do. There is a lot of pride that goes into it, and they are pleased when their clients are excelling in their business when SEO and SEM techniques are working well. This passion extends beyond just providing good […]