EP 73 – Mike Morse – The Roadmap to Taking Your Firm from Unpredictability to Profitability
Mike Morse is the Author of Fireproof and Founder of Mike Morse Law Firm, the largest personal injury firm in Michigan. Mike has been practicing law for the past 28 years. In 2011, he lost all of his business and decided to take everything that he had learned to television. With all of the […]
Firmly Understand Traffic, Engagement, and Leads
The basis of a great content strategy should have these goals: Getting your website in front of search queries that produce qualified traffic (such as traffic that has to potential to turn into leads). Positioning the law firm as an authority on their respective topics, engaging and educating visitors to the website, and establishing the […]
EP 72 – Tangi Carter – How to Attract the Ideal Client and How to Weed Out the Bad Clients
Tangi Carter is the Owner of Tangi Carter Law Firm and Business Mentor and Coach at The Peaceful Lawyer. Tangi began practicing in Florida right out of law school and she started out as a Public Defender at the age of 25. She started learning how to network, who the judges were and what […]
Is There Still a COVID-19 Slump for Lawyers?
It’s hard to believe it’s been a full 6 months since we’ve been in the midst of COVID-19 really getting into gear. The effects have affected many industries in their own unique ways. Live music, one of my favorite ways to occupy free time, is going to be reeling for what seems like an eternity. […]
EP 71 – Brett Trembly – Utilizing Virtual Staffing Within Your Law Firm
Brett Trembly is the Founder of Get Staffed Up as well as the Founder of Trembly Law Firm. Brett started his law firm in 2011 in Miami, Florida. In 2018, Brett and his partner started Get Staffed Up as ‘the ultimate side hustle’. Their strategy was to get a few clients and then build […]
Does Each Page of Content Potentially Rank for Hundreds of Keywords?
When we write content, especially pages, we normally have a focus keyword and a focused goal in mind – “I’m writing this article because I want to get these types of clients/cases.” When we inform our audience about when courts will be opening again to hear their X civil case, are we not only informing […]
EP 70 – Nat Slavin – How to Gather Feedback and Create Loyalty Within Your Clients for a Better Experience
Nat Slavin is the Partner and Co-Founder of Wicker Park Group. He has been talking to lawyers for over 25 years about how to bring a clear voice to their clients. Nat and his partner started Wicker Park Group in 2007 and for the last 13 years, they have been primarily doing direct client […]
Why Customer Experience Should Always Be a Priority
For just a second, put yourself in the customer’s shoes. Think back to a time when you had a really fantastic shopping experience. How did it make you feel? Now consider the last time you had a poor buying experience. Have you ever purchased from that company again? You’ve heard it time and time again: […]
EP 69 – David Miller – Expanding Your Practice to Incorporate Niches Your Competition is Overlooking
David Miller started his career in finance and investment banking and he worked on collateralized debt obligations. When the financial collapse occurred in 2008, David was just finishing up law school and with his previous background and experiences, he transitioned into a securities litigation practice. He teamed up with his current partner, Tom McCulloch, […]
EP 68 – Elise Holtzman – Developing Your Law Firm from a Business Development Standpoint
Elise Holtzman is the President and Founder of The Lawyer’s Edge. Elise is an experienced attorney, certified professional coach, and consultant. She is a former lawyer, no longer practicing law, and practiced in the area of commercial real estate transactions for two New York City law firms. When she was practicing law, she found […]
EP 67 – Kirk Smith – How Lawyers Can Add Value and Enhance Experiences for Clients That Have Been Taken Advantage Of
Kirk Smith is a Managing Partner at Shepherd, Smith, Edwards & Kantas, LLP. He has been practicing law for over 21 years. Kirk’s firm largely represents consumers against brokerage firms or investment advisors and they look to help consumers that may have been taken advantage of either in their portfolio or retirement savings. On […]
Law Firm Link Building: Should Law Firms Engage in Paid Links to Ensure Their SEO Works?
Backlinks always seem to be the missing piece of the puzzle for law firms in regard to an effective SEO campaign. If you want a quick guide on how backlinks work and why they are important, I’d recommend checking out our article, “How are SEOs Building Links to their Websites in 2019?” before getting started […]