Why Pay to Be in a List of Results Within a List of Results?
When an SEO campaign is working well, it’s hard to submit to the idea of paying for other positioning, especially in organic results. PPC and SEO campaigns go hand-in-hand—ad results always appear before SEO—and have a great possible ad position in maps. We encourage our clients to participate in the Local Service Ads campaign, even […]
EP 80 – Katherine Taylor – Finding a Niche in Creating a Referral System
Katherine Taylor is the Owner and Founder of Taylor Legal which focuses on representing small business owners. When she first began her law practice, she started at a large law firm in Baltimore, Maryland. When she left the law firm, she was in local government, essentially in-house counsel for a local government. Katherine then […]
My Top 10 Episodes of The Legal Mastermind Podcast for 2020
Building up The Legal Mastermind Podcast has been an incredible accomplishment for our team and legal community, especially over the past year. The willingness of all of these professionals to give their time and expertise to help lawyers in (almost) every aspect of their practice has been among the most monumental experiences in my career […]
EP 79 – Emily Baker – Building the Business You Want Around the Life You Want
Emily Baker, also known as The Badass Lawyer, is the Host of Get Legit Law and Sh!t Podcast and helps online businesses with all of their legal aspects. She made the jump to starting her own business in 2017 after 10 years working as a District Attorney in Long Beach, California. On This […]
EP 78 – Chris Walker – Navigating the Negative Reviews Your Law Firm May Receive
Chris Walker is the Senior Agency Account Executive at GatherUp. He has been working in digital marketing for the past 17 years in several different capacities. Before Chris joined GatherUp, he managed a sales team and an account management team at a local firm in Toronto. One thing that they did for their clients […]
7 Questions Law Firms Commonly Have About Their Content Marketing Strategy
After doing a recent podcast with a couple great legal marketing minds in the industry (check it out here), I realized there are still a handful of pressing questions that can be answered about content marketing, even after our guide and all of the blogs we’ve put out over the past several months. Below are […]
EP 77 – Michael Bond – Embracing Social Media and Gauging Your Share of Media Across the Internet
Michael Bond is the Senior Media Director at Blattel Communications. Michael has been involved in legal marketing now for 15+ years. He has held several in-house positions in New Jersey as well as California and transitioned to Blattel Communications about 10 years ago. Blattel Communications meshed well with what Michael loves in life, which […]
The Most Common SEO Mistakes
Common SEO Mistakes As a marketing professional I review a lot of websites. Most websites that are not performing well have the same mistakes in common. Websites that worked well a couple of years ago need to be reviewed and updated to ensure they are following current SEO best practices. Some of the most common SEO[…]
EP 76 – Paul Samakow – How Your Firm Can Dominate in the Hispanic Market
Paul Samakow is a Personal Injury Lawyer and Author. He has been working in the Washington DC area for the past 40 years and entered into personal injury around the 5-year mark. The local Hispanic community in DC didn’t have anyone talking to them, so he started running small ads in newspapers and the […]
EP 75 – Ben Walker – How to Save Money and Increase Efficiency Through Transcription
Intro[Ben]: So, it saves the law firm a ton of time and hassle because some of them have their legal assistants or paralegals transcribing when they should be doing other stuff, or it’s 4:00 in the afternoon and they’re like, “oh man, I need this hour-and-a-half hearing transcribed in the next day.” The paralegal can’t […]
Should Volunteering and Donating Be Part of Your Marketing Strategy?
A simple, often overlooked marketing strategy that may reap great benefits for your business is volunteering and giving back to the community. Large corporations like Wells Fargo, Google, and Goldman Sachs Group make notable donations to charities every year that serve an additional purpose than philanthropy alone. Volunteering and donating to charitable causes is an […]