SEO or Search Engine Optimization is a concept that’s difficult to refute. Search engines like Google and Bing receive millions, even billions of searches a day for everything from answers to trivial questions to the ever so common “near me” search. Some of these searches are even for a product you sell or a service you provide, but not ranking highly on SERPs makes you virtually nonexistent to potential consumers.
With this in mind, you decided to make a concerted effort to implement an SEO campaign for your business. You might’ve hired someone to work in-house, outsourced it to a digital marketing agency or even watched a couple of YouTube videos and decided to attack it independently, whatever you did, it’s not working. While every case is different, there are a few common missteps when discussing why SEO campaigns don’t pan out. Join us as we discuss the top four reasons why your SEO campaign isn’t converting and what you can do to turn the tide.
You’re Not Fully Committed
If you believe that SEO is something that you can simply squeeze into an existing list of marketing efforts, you’re sadly mistaken. Optimizing your digital presence isn’t something you can check off of your daily checklist. It is an ongoing initiative that requires commitment and regular monitoring to make the necessary tweaks and adjustments along the way.
Being that SEO is a multifaceted venture, you must take the time to ensure that all aspects of your campaign are working cohesively and benefitting the next. For example, if your focus is on link building and blogging, but your onsite SEO is subpar, you’ll likely find it impossible to see a positive return on investment (ROI). Get the most out of SEO by investing the time needed for it to work for you.
Your Content is Lacking
As time’s passed, Google and other search engine platforms have started valuing high-quality content more than ever. They also use it to help determine the trustworthiness and authority of a site on a specific topic or subject matter. The days of keyword stuffing to end up on the first page of search results are behind us. Having quality and relevant content on your site will attract those most interested in your services and establish you as an authoritative figure in your field.
However, if content is not a valued aspect of your SEO campaign and your attention is more so on web design or social media updates, you’ll easily find yourself months into your campaign with little to show for it.
You’re Prioritizing the Wrong Metrics
Platforms like Google Analytics provide you with metrics to evaluate and use to help you determine what’s working and what may need adjustments. However, these metrics mean little to nothing if you’re valuing the wrong ones.
For example, your business has thousands of followers on Facebook and is regularly getting new followers. One would assume that this a thriving business, right? Not necessarily. While followers show that individuals are interested in your brand, it doesn’t identify how engaged they are or how many of these followers are actually converting into consumers of your product or service. Valuing these type of metrics over the ones that have value can be extremely detrimental to the success of your business.
You’re Working With the Wrong Agency
The solution to all of the aforementioned issues can be as simple as changing the people you’re trusting with your SEO efforts. Admitting that you don’t have the knowledge or time to pursue SEO independently is commendable, but that also means that you must find someone who does.
Many people struggle to find a digital marketing agency they can trust and who can actually deliver as companies regularly promise that they can get you to the first page of search results for your desired keyword phrase. As good as it sounds, it’s unrealistic and should be a red flag when considering potential agencies. If that isn’t enough, these agencies often overcharge, so even if the campaign is somewhat positive, it can be hard for you to see a positive ROI.
Invest in the Services of Trusted Digital Marketing Experts
Market My Market is here to remedy your digital marketing woes. Maybe you trusted an agency in the past that took your money and ran, or you’re just starting and looking for someone to help you establish a digital presence among competitors; no matter what your situation is, our team of digital marketing experts is here for you!
Market My Market is a full-service digital marketing agency with clientele ranging from top law firms to massive self-storage companies around the country. Offering both organic SEO and PPC ad campaigns among a host of other digital marketing services, we can create a customized campaign that fits your budget while simultaneously meeting your goals. Contact us at (800) 997-7336 to consult with a knowledgeable digital marketing expert today.