The perfect Facebook ad always seems like it’s just out of your reach. Whether the advertisement didn’t capitalize on brand awareness, or simply didn’t lead to more sales, it never seems to hit the mark. Don’t feel discouraged by any lackluster Facebook ads because as Aladdin famously said, “social media advertising is a whole new world.” Luckily, we can be your genie and help you create a Facebook advertising masterpiece! Hopefully, all three of your wishes have to do with social media advertising. Here are 5 considerations for a winning Facebook ad.
Considering your audience is a general guideline for any marketing strategy. Taking your audience into account ensures that you don’t miss the mark with your advertising strategy. Nothing is worse than spending all of your time and energy creating an advertisement without a clearly defined audience. A few ways you can define your audience are:
- By demographic
- By location
- By device
- By an activity or service you’d like to target
By considering your audience, you’ll be able to create relevant and personalized content tailormade for your targeted demographic. Once you’ve identified your audience, you’ll be able to focus on more than just random users.
Once you’ve identified your targeted audience, it’s time to create a story with your advertisement! As with other online advertising platforms, there’s a limited amount of space to work with on a Facebook ad. The key is to create an eye-catching advertisement that compels browsers to click on it to learn more or even convert to a subscriber or client. Include a call to action and pay attention to spelling and grammar.
3. Get the Timing Just Right
As you may have already learned from other marketing campaigns, timing is key. When creating a Facebook ad, the time that the ad runs will be crucial when attempting to reach the widest targeted audience. Conduct research on your targeted audience. Are they more active online on weekdays or weekends? Are they more likely to log on during the day or late at night before they go to sleep? Understanding your audience will allow you to reach them more effectively.
The wonders of pay-per-click never cease to amaze. With PPC advertising, you have complete control over your budget. Money comes out of pocket only when someone clicks the advertisement. The budget you set directly connects with your goals. If your goal is to get a certain amount of subscribers to a service, the budget would be different from your budget if your goal is to acquire a few Instagram followers. While you should shoot to bid as much as your business can reasonably afford for maximum reach, Facebook’s advertising platform features minimum daily budgets that you can set.
Now here comes the fun part: measuring your return on investment! Facebook makes this relatively easy with its Ads Manager tool. The Ads Manager tool allows you to:
- Customize date ranges
- Create graphs and tables
- Track click-through rate
- Track conversion rate
- Track cost per click
- Determine the cost per conversion
Most may preach that the conversion rate is the most important metric to track. While conversion rate is essential, remember to keep track of all of these factors to ensure that your ad stays relative to your targeted audience.
The basics of Facebook advertising don’t make for a complicated puzzle to solve, but it’s up to your own personal expertise to target the right audience. If you think you need a little helping hand, why not reach out to Market My Market! We have years of experience with social media advertising, and we can use our expertise to help you reach your targeted audience. Don’t hesitate to contact us for a free social media marketing consultation. We look forward to working with you!