Hear it From Humans and Keep AI in its Lane: Focusing on Focus Groups
Over the past three months, it seems like the perception of AI has evolved from an emerging opportunity in many areas of our day-to-day to the panacea for all of society’s woes. I’ve never seen so much rampant spam and buzzword-forward marketing in my 12+ years of doing this – sometimes I find it humorous, […]
Your Average Potential Client Probably Couldn’t Care Less About AI
When someone comes to your website, they’ll likely find the reviews, awards, case results, and testimonials you’ve set up to showcase so they can learn about your level of service and ability to provide top-tier legal services. If your business is using cutting-edge case management software or an established internal organizational system such as EOS, […]
The Rising Tide of AI: ChatGPT’s Influence on Search, Content Creation, and Trust in Online Services
When we published Your Average Potential Client Probably Couldn’t Care Less About AI in late July, the ChatGPT craze had been going strong for about six months. Let’s just say a lot has already changed in the past 4 months. After a brief lull after which the article was written, the popularity of the terms […]
5 Approaches to Marketing We’re Excited About for the Rest of 2023
It’s been an exciting year for digital marketing. But really, when is it not? AI was supposed to replace everyone and everything. It didn’t. Google Maps in SERP started doing this awkward slide-out motion every time you hovered over it. These are not entirely breakthroughs, but they’re promising for what’s to come. While we’re keeping […]
Why Do We Like Retargeting?
If it were up to you, when someone visited your site for your product or service, they wouldn’t leave. They’d go right to your phone number, or contact form, read your bio, like your Social Media Profiles, and start commenting on your blogs relentlessly. Unfortunately, most consumers are fickle, picky, and impatient. They will browse […]
Things to Consider: Do They Do Marketing for Small to Medium Businesses?
There are plenty of internet marketing companies out there that claim to excel in every aspect of internet marketing. They would likely claim that their experts are capable of turning around a business’s online presence with ease, but it is important to realize, marketing is multi-faceted and ranges from industry to industry, small to medium […]
Things to Consider: Does the Site Sell You or Inform You?
Founders, and their employees, of internet marketing companies are typically very passionate about the work that they do. There is a lot of pride that goes into it, and they are pleased when their clients are excelling in their business when SEO and SEM techniques are working well. This passion extends beyond just providing good […]
How Do I Communicate With the Guy Managing My Website?
Let’s preface with a few things. If you are a business owner that isn’t using something like Wix or whatever other DIY website, you probably have someone managing your website. What do we mean by that? Well, there are two facets. The hosting, which is the server your website is sitting on (unless you have […]
Our Take on Hummingbird
It was the biggest change to the Google algorithm in quite some time. Yes, of course things changed. To be straight up, what are things that we saw across different industries that may or may not have anything to do with one another? Many younger sites with a couple dozen pages beat out larger, much […]
An SEO Opportunity…in Images?
Is it possible that your images will rank high enough and be desirable enough to actually earn you leads? We’re honestly not sure, because we’ve never done that research (expect that report in a month or so), but we’ve always alt tags our images with that expectation. Simply put, it’s one of those best practices. […]
The Evolution From SEO
You know, when you really think about it, SEO may not really die, but it will certainly evolve into something else, or get absorbed completely. There are really some interesting things to let sink in. Is it inbound marketing? Or was it the permission marketing we may have heard of for years already. Perhaps pull […]
Checking Your Traffic For a Specific Day of the Week
Depending on your business, you have your slow days and your busy days. Restaurants and bars likely want to see their most important traffic on weekends and Friday nights. Criminal defense law firms often find that their Mondays are important because some people get in trouble over the weekend. If you have a day in […]
