In these modern times, the internet provides an incredible resource for law firms that want to expand clientele. Building a public profile and increasing availability to potential clients are parts of the “branding” process, an important aspect of modern marketing that should be taken seriously.
There are many ways to enhance your law firm’s image, and having a website blog with quality content should be a major aspect of that effort. There are other important considerations for building a brand, so let’s look at a few key branding ideas.
Create a Client-Friendly Blog Style
More than anything else, you want your blog to attract new clients, so keep your audience in mind when you write. Use a writing style that tailors to your audience, whether that means informal or formal writing.
Get a Clean, Simple Company Logo
It’s good to have a logo for your firm, but make sure it’s one that is simple. Avoid using too many words, shapes, and figures on your logo – you do not want a chaotic, overwhelming symbol representing your brand. Keep the logo clean and simple, and make sure it conveys a sense of your firm’s style.
Establish a Unique Brand Position
Your firm’s branding is a part of everything, from office décor to the company logo to the communication style you use in your website and blog. Keep the tone of your brand consistent, and be sure that it accurately highlights the unique services your firm can offer.
Choose an Easy-to-Read and Relevant Domain Name
It’s important to acquire a domain name for your company, but it’s also critical to have one that is easy to remember and search for online. Avoid a domain name that sounds generic, as it may point online searches to other firms instead of yours.
Today, online branding provides a great opportunity for marketing your firm to new clients. The key is to be sure to convey your firm’s special and unique services throughout your branding while being consistent with your messaging. The legal marketing experts at Market My Market can help optimize your law firm’s website in a manner that enhances your brand to attract more potential clients. Contact us today for a free consultation.