Successful email marketing is an art. In order to perfect it, there are many factors to keep in mind. When you send out an email, keep in mind that you may be one of dozens, if not hundreds, of other emails landing in someone’s inbox. You don’t want to get lost in a sea of unmemorable subject lines and boring content, so making sure you stand out is critical. Improving your email marketing can be achieved through a few simple steps that can easily skyrocket your conversion rate. Here are a few tips for when you sit down to write your next email.

Focus on Your Reader’s Interests

Creating subject lines that appeal to your readers’ interests is critical to your success. If you want your subscribers to click, you have to entice them with the promise of information they actually want to read. Knowing your target market inside and out will allow you to craft enticing subject lines that spark your readers’ curiosity. Whether that means a headline that references a particularly important life event or even a reference to pop culture, getting your audience to relate is key.


Numbered lists are a great way for readers to absorb information. Not only are they easy to digest, they also allow readers to determine whether or not they have time to read the content. Try compiling a list of tips or action items and incorporate this into your subject line. You’ll have an enticing headline that will grab your readers’ attention, while also delivering valuable content to your audience.

Get Creative

When creating a headline, don’t be afraid to use a little creativity. Try incorporating puns, wordplay, or rhyming, if it suits your audience. Shock value and solutions to common complaints also make for enticing headlines. Your headline is your chance to make an impression on your audience so you want to make sure it stands out.

Include a Call to Action

Inciting a sense of urgency is a one way to achieve higher click rates. Try including time sensitive, and must-see information as clickable links in your emails. A sense of urgency can entice your audience to click through and arrive at your landing page. Once you’ve got them hooked, you can present your audience with valuable information.

Incorporate Buzz Words

Words like “free” and “discount” tend to entice more readers to open emails. Whether that means a free consultation or some sort of discount for repeat clients, these trigger words offer an incentive for opening your email. Of course, you should only include these words if they apply to your practice or situation, but they can be a powerful method of getting your readers to click.

Try Asking Questions

Asking questions is a great way to get your audience to engage with your writing. A headline that includes a question will grab your audience’s attention and have them looking for an answer. Following that question with valuable content in your email will build up valuable trust with your readers.

Email has become a huge component of marketing strategy for millions of businesses. The worst thing you can do is get lost in the crowd. Try out some of these topics when crafting your next email and watch as your click-through rates start to climb. Are you in need of further legal marketing advice? Contact the legal marketing experts at Market My Market to learn more.