Creating a unique attorney bio is one of the most important things you can do for your website. Potential clients visit this page to help determine if they want to work with you, so making your profile stand out is key. Potential clients are looking for someone they can trust and connect with.
In order to connect with those reading your bio, you need to make it relatable –not simply a regurgitation of your past accomplishments. While demonstrating your aptitude is certainly encouraged, it shouldn’t be the sole focus of your bio. Instead, tell potential clients a story. Let them know who you are outside the office and potential clients are much more likely to build a connection with you. Here’s how to write an interesting and relatable bio that can bring more business to your practice.
Give Some Background
Tell your readers how you got to where you are today. What prompted your decision to become an attorney? Why do you find your work fulfilling? Try leading into a few stories about how you were able to connect with your past clients and achieve exceptional results. Expand on the relationships you have built with past clients and why you enjoyed helping them. Your readers want to know that you truly care about your clients and stories are a great way to convey your concern.
To further connect with potential clients, consider adding pictures and video to your bio page. Include a professional photo along with a few photos of you enjoying daily life, perhaps with your family or a charitable organization. Video will help potential clients feel welcomed to your page and gives you an opportunity to speak directly to your readers. Use your video to talk about how you can help potential clients and why you are passionate about what you do. If there are several attorneys in your practice, have each one record a short video detailing this information.
Write your bio as if you are speaking directly to your potential clients. Readers enjoy feeling as though they are having a conversation with you; they don’t enjoy reading a bunch of legal jargon. Avoid using language that is focused toward attorneys as this can intimidate potential clients. Similarly, avoid trying to impress potential clients by focusing on your education and where you have practiced. Readers are less interested in reading your resume than they are in finding a way to connect with you.
Creating an interesting and entertaining attorney bio isn’t hard, it just takes a bit of creativity. Potential clients want to work with someone they can build a relationship with. If they can connect with you online, they are much more likely to reach out to you in person. Allow us to help you do just that. Contact us today to speak with a legal marketing expert.