Creating quality content can be an endeavor, but the payoff far outweighs the effort. Learning how to create high-quality, long-form content is a skill that will help position you well in front of potential clients looking for your services. As search engines work to improve the ability to generate useful results, the importance of valuable content cannot be overstated. Creating content that delivers value to your readers will not only position you as an expert in your niche, it will keep your readers interesting and engaged. So, how do you create content that both search engines and potential clients find valuable?
Make a Habit of Writing
Taking a break from writing can often make it difficult to get back into the composition process. Even if you’re ahead on your scheduled list of content, making a goal to stay consistent ensures you don’t fall behind. If you lack time daily, consider dedicating a day or two each week to composition. This way, you’ll be sure to generate enough content to continue posting on a regular basis.
To keep regular content flowing, consistent brainstorming is critical. Dedicate time each week for brainstorming and be sure to write down any ideas. Having a list of ideas makes choosing the best topics much easier, making actual writing time much more productive. During brainstorming sessions, consider jotting down a rough outline of each piece as well. This will give you a head start on the writing process and will give you a framework from which you can write.
Read Your Writing Aloud
Reading your writing aloud overrides your brain’s tendency to overlook small mistakes. When you spend a great deal of time writing, your eyes become used to scanning the content. Reading aloud allows you to catch small mistakes and fix errors in sentence structure and grammar. Not only that, it may also help generate new ideas for improving existing content.
Know Your Audience
This is perhaps one of the most important aspects of content creation and can make or break your readership. Knowing who you’re creating content for will determine many aspects of your writing including tone, style, structure, topic, and vocabulary usage. Make sure you are speaking to your audience and not your colleagues – they are, in fact, the ones you must win over. Write content they’ll want to read, and you can be certain they’ll continue coming back for more.
Need help coming up with longform content ideas your audience will love? The legal marketing experts at Market My Market can help you produce the content your clients will want to read. Contact us online for a free consultation.