You may be considering acquiring an SEO firm to better promote your law firm’s services or to simply broaden clientele. Whatever the situation may be, it is time to find a company that can solve your SEO problems. This is a big step for your firm and it should not be rushed. The time you take in selecting the best SEO company for your law firm will be directly reflected in their effectiveness in helping you achieve your intended goals. These three simple tips can help you through your searching process.
Outline Your Needs
The services of SEO companies vary just as much as practice areas vary amongst law firms. Take the time to sit down with your team to outline what it is exactly you are looking to achieve. This may include:
- Making your website search engine friendly
- Link removal
- Link building
- Content marketing
This list goes on and on. Each of these are issues that need to be specifically addressed when choosing an SEO company. Another thing that you must consider is how long you believe you’ll need the services as the vary from a one-time SEO audit to continuous SEO updating. Provide a specific goal that you are intending to reach and make sure that it is clearly communicated to the possible candidates.
Seek Multiple Consultations
It is ideal to narrow it down to three to five possible candidates that have the potential of being in charge of your law firm’s SEO. From this list, you can chop it down to a top three that may be most qualified because of their geographic location or unique ability to fix your SEO issues. You should then meet face-to-face or via video chat with these candidates and clearly outline what you need done. Allow them to take some time to do their research on your industry and website and get back to you in a few days. This is not a quick process but is crucial that they have a clear understanding of what needs to be done to ensure effectiveness.
Like when searching for any service, it always helps to have references that can attest to a particular SEO company’s ability to successfully accomplish specific needs. You may have a friend or a colleague that has used a particular company in the past who wouldn’t mind sharing their information with you. The last thing that you want to do is a quick google search for “Top SEO Companies in…” It is best to have personal accounts of a certain company’s success in order to help you best make your decision.
Are you looking for a digital marketing firm that is right for your law firm? Contact us at Market My Market to learn more about how to approach SEO, Google Adwords, and more digital marketing techniques for your business.