Written by Market My Market’s content team, with contributions from Brandi Bellingham, Hannah Kernal, Isabel Skormin, and Anastasiya Kalyuk
Writing whimsical yet effective content catered toward a particular holiday can be a complicated process for many writers. While the holiday season is meant to be a joyous period, there are often inherent feelings of excess stress compared to the rest of the year. Connecting readers in need with the individuals who can fulfill those needs—while still keeping the aura of joy and festiveness—requires substantial patience and a tiptoed walk on a delicate tightrope.
Regardless of whether it’s the Fourth of July or Christmas, Easter or Valentine’s Day, new problems arise that remove us from our routines. Those looking for assistance may connect their needs to a particular holiday or time of year, so they may be more likely to click on an article that feels closely related in this way. Allow us to provide a few helpful pointers to give your holiday content the boost it needs to succeed.
Hannah Kernal — Content Writer
In many ways, crafting holiday content requires a similar process to what’s involved in writing standard pieces of content for our clients. However, the writing ought to be slightly skewed to look at the audience differently. During the holidays, readers will have different worries and concerns than during the rest of the year, especially if they are tending to family who are traveling long distances. There are also more tasks to complete, including holiday gift shopping, putting up decorations, cooking for larger groups of people, and other stressful tasks.
Just like other content we create, we look at what the audience needs in their particular circumstances. These needs will vary depending on the holiday, but it’s essential to remember that the readers are people who deserve to be treated with respect and compassion. Writing with an empathetic tone, especially during the holidays and hard times, is one of the most essential facets of creating a solid piece. We want the audience to feel understood and for our clients to be positioned as caring and helpful.
Isabel Skormin — Content Specialist
If there is one thing that truly connects people, it is the holiday season. No matter what you and your family specifically celebrate during this time of year, it truly is one of the most magical times of the year. However, with all of the joy of the holidays, there is often also no shortage of stress as people gear up for holiday shopping or travel to see family and friends. While our holiday content often still contains much of the same general information we provide in our writing, what makes this type of content stand out from any regular blog is the way we are able to address specific concerns that may only arise during the various holiday-related activities or events.
Our goal as writers is always to identify the problems your clients are having and help them solve those issues with whatever services you offer. This carries over into our holiday content but is made to be specific to the distinct needs they may be facing as they look to alleviate any additional stress they may be feeling on top of trying to plan holiday meals or find time to wrap gifts.
Anastasiya Kalyuk — Content Writer: 3 Tips to Writing Captivating Holiday Content
Creating captivating holiday content can help you connect with your audience, drive traffic, and even boost leads. The following are three tips for crafting content that resonates during the holiday season:
- Understand Your Audience’s Holiday Spirit: Before you start writing, take the time to understand how your audience celebrates the holiday season. This understanding helps you create content that resonates on a personal level. Consider conducting surveys or analyzing past engagement trends to get insights into their holiday preferences and behaviors.
- Offer Value and Relevance: While it’s tempting to go all-in with the festive cheer, remember that your content should still offer value to your audience. This could be in the form of holiday-specific advice, tips, or even exclusive offers. Tailor your content to address common holiday challenges or interests that are relevant to your audience and your brand.
- Be Inclusive and Respectful: Remember, not everyone celebrates the same holidays or in the same way. Strive for inclusivity in your content to ensure you resonate with a broader audience. Acknowledge different traditions and celebrations to show respect and understanding towards diverse holiday experiences.
Crafting captivating holiday content is all about blending the festive spirit with your brand’s voice and your audience’s interests. By being creative, empathetic, and strategic, you can create content that not only captivates but also strengthens the connection with your audience during this special time of the year.
Elevate Your Holiday Marketing: Unleash the Power of Creative Content with Market My Market
Ready to put these holiday content tips into action and boost your marketing efforts this season? Start crafting captivating holiday content today with the Market My Market team, and watch your brand shine this season.
Contact us today to discuss your unique content needs and marketing goals. Call (866) 270-2250 or reach out to us online to get started. Our seasoned professionals are eager to help you create a customized strategy that resonates with your audience and delivers exceptional results.