It’s a generally accepted truth that to make money, one must spend money. While that holds true in many cases, marketing doesn’t always have to be expensive. For those just getting their practice off the ground, this is especially important. Not every firm or practitioner can afford to spend large sums on marketing, and the good news is, they don’t have to. There are several avenues to explore when it comes to business marketing, and fortunately, these four don’t cost a dime.
Answer Questions on Q&A Websites
Websites like Quora and Avvo are becoming very popular for individuals seeking answers to legal questions. Additionally, they rank quite high in search engine results. Answering questions on these sites not only positions you in front of ideal potential clients, it allows thousands of other readers to discover you. When you answer a question on one of these sites, your answer and profile remain on the site forever. Even long after you’ve posted your response, you may be providing important information for individuals with similar queries. When providing answers, consider adding a link to your website to allow individuals to discover more about your practice and services.
Make Use of Social Media
Social media is quickly becoming one of the most powerful ways to market online. Facebook has amassed over two billion users, while Instagram has grown to over 700 million. Using these platforms to share content and ideas is a powerful way to reach a large audience and should not be overlooked. But take note: building a substantial audience on social media takes time. Do not be discouraged if you don’t see results right away. Stay consistent, continue posting valuable content, and watch your audience grow.
Network with Industry Professionals
Attending industry events and meetups is a sure way to meet professionals who can potentially provide future referrals. Trust is a critical component when it comes to legal representation, and most people would prefer a referral over a billboard advertisement. Networking with industry professionals will allow you to develop relationships with other attorneys who could refer clients in the future, so don’t neglect it. Once you’ve established a relationship, don’t forget to keep in touch. If you fail to keep in contact with professional friends and acquaintances, there’s a good chance they’ll forget who you are.
Marketing doesn’t always have to be expensive; it just must be smart. Knowing who your audience is and what they need to hear is critical. Before you can allocate a substantial budgetary allowance to more cost-heavy tactics, you must first build up enough clientele to support the extra cost. Give these free marketing tactics a try and watch as they begin to generate results.
Getting the word out about your firm is important. A savvy law firm will utilize a mix of free and paid tactics to market themselves. If you’re ready to work with a legal marketing firm, Market My Market can incorporate both paid and free strategies to boost your business. Contact us online for a free quote.