Is Your

Legal Marketing Agency Still Running 
a 2022 Playbook?

Ranking #1 doesn't mean what it did two years ago.

You’re spending on SEO, running ads, and publishing content. But the leads are thinner. The costs are climbing. And nobody on your team can explain why.

With full-funnel tracking from first click to retainer, we specialize in a data-driven approach to content, digital PR, and marketing built for how consumers actually find lawyers in 2026.

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2026
Generic Agency 2022 Playbook
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Content
Ads
Authority
LLM
MMM

You don’t need more tactics.

You need someone who understands what actually changed.

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Our Criminal Defense Marketing Gets Results

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40%

How Gabriel Law Office Achieved 256% Growth in Organic Traffic Through Strategic SEO

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40%
Hersh Kirtman Injury Law Ian Kirtman
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44%

Hersh Kirtman Injury Law Increases Search Visibility by 133% in Boca Raton

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44%
Dominguez Law - Paul M. Dominguez
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97%

Dominguez Law Firm Transforms Digital Presence with 113% Impression Growth and 44% Call Increase

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97%

Last year, for our top 10 
legal clients, we drove:

Increase in YoY first 
time callers
Increase in form submissions
Increase in YoY first 
time callers

How We Scale Growth for Criminal Defense Attorneys

We handle your client acquisition end-to-end.

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(AI) Search Engine Visibility Across Every Surface WhereCriminal Defense Clients Are Searching

When someone gets arrested, the search for an attorney starts immediately. We optimize your firm’s presence across traditional organic, local pack, AI Overviews, ChatGPT citations, and voice search, targeting high-intent searches like “DUI attorney near me” and “drug crime lawyer” across every market you serve.

Content Strategies Built Around the Questions Criminal Defense Clients Are Already Asking

Criminal defense clients search for answers before they search for an attorney. We create practice-specific content written by criminal defense specialists, paired with CRO and brand messaging that turns that trust into consultation requests. Every piece is built for semantic search, AI discoverability, and the high-intent keywords that drive real case volume. No AI-generated filler.

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Agency
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Signed Cases
216
Intake Calls
420
Qualified Leads
780
Ad Clicks
1,200

Every Dollar Tracked From the First Click to the Signed Retainer

Our paid advertising team builds and manages Google Ads and LSA campaigns around your practice areas, geography, and intake capacity. We connect every dollar to leads and signed cases, and benchmark cost-per-case across legal markets so you always know where to push harder. 

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Earned Media Placement
Yahoo
MSN
Reuters
Fox
Fortune
AP News

Your competitors are getting quoted here. Are you?

Earned Media That Builds the Authority Criminal Defense Clients and AI Platforms Both Respect

We have secured editorial placements for criminal defense firms in Yahoo, MSN, and regional outlets nationwide. Our digital PR campaigns build entity authority for Google and AI platforms alike, generating brand credibility that compounds over time and future-proofs your firm’s visibility.

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What Our Attorneys Say About Us

Why Criminal Defense Lawyers Partner With Market My Market

We’re not a general marketing firm trying out legal advertising. We specialize in legal marketing and understand criminal defense: state bar rules, local competition, & what makes someone pick up the phone.

14+ Years of Legal Marketing Expertise

We’ve navigated bar advertising rules, algorithm changes, and industry shifts since 2011. We specialize in legal marketing.

You Own Everything

Consultative,
Not Transactional

We don’t just report on keywords, we share business insights. Like which insurance types are underserved in your market, or where your intake is leaking leads.

Custom Strategies, No Cookie-Cutter Campaigns

We take time to understand your goals, your team, your practice areas. Then we build around you, not a template.

Full-Funnel Accountability

We track Lead – Intake – Signed Case – Revenue. If it doesn’t move cases, we don’t celebrate it.

Your Team, Scaled

We work with 200+ law firms across every major practice area and market. That means we see what converts in your city, which intake workflows close, and which channels peak by season. You get that intelligence working for you from day one.
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Your Experience Working With Us

We help criminal defense attorneys get more retained cases. Here’s how it works:

Foundation
Deployment
Refinment
Advancement
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Step

1

Foundation

We learn your firm, your market, and your competitors. You’ll receive a Site Design Scorecard, competitive analysis, and a 30/60/90-day SEO and content roadmap tailored to your practice areas.

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Step

2

Deployment

We launch our comprehensive onboarding: analytics setup, site speed optimization, GMB optimization, and directory submissions to 125+ sites. No shortcuts.
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Step

3

Refinement

Content goes live. Link building begins. Local SEO and reputation management launch. You get monthly reports plus a live dashboard—and we prioritize frequent communication, not quarterly check-ins.
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90

DAYS

Step

4

Advancement

We assess what’s working, expand into new keywords and geographies, and roll into the next 90-day sprint. Plus, CRO and UX projects to convert more of your traffic into consultations.
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