Law firm marketing is showing up in front of potential clients who need your services. As a lawyer, it’s never been a more important time to make yourself stand out from the competition. With internet search being one of the most popular methods of finding a new business, your law firm is being affected by digital marketing whether you are aware of it or not. Over the past 10 years, online advertising has blown up as one of the most effective forms of advertising for many businesses, whether they are a restaurant, dentist, or house contractor. Instead of playing radio and television ads at people who neither need nor want to hear them, the advertisements are targeted to potential clients who have shown interest in the offered services.
Where do lawyers fit into all of this? Choosing an attorney is not like going out to eat. For potential clients, it is an investment, and they are more than feeling the pressure of making the right purchasing decision. They will want to do as much research as possible, squeeze out as much info as they can, and then think about it. For you, as an attorney, every potential case has the ability to make a large return of investment.
By understanding what potential clients are looking for, and how to show up when they need you, you can gain a vital advantage. Law firm marketing is a mix of understanding where your clients are searching, and why they are searching for you. Online advertising tools such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media have advanced far enough to provide attorneys with a treasure trove of data that they need. What’s left is knowing how to use that data.