Your website is the ultimate representation of your company online. Much like the products, services, and information we produce, our websites grow, evolve, become more refined, and, hopefully, become more beneficial to those that count on us. Just as we spend time developing our business in different ways, so should we update our website on a regular basis. This way, you’ll cover all your bases as your business grows. The fact is, a website should never be complete. Let’s explore the exact reasons why this fact should remain true indefinitely:
- Your Site Gets Outdated – This is the simplest fact. Sites get old, web designs become antiquated, and, in certain cases, different devices and browsers will eventually have trouble displaying your website. If your site was on an older Content Management System such as Dot Net Nuke, support for the platform will eventually cease to exist. Slowly, parts of your website could start breaking. It’s funny to think about this happening to something completely virtual and hosted online rather than something like a Toyota Camry with 240,000 miles or perhaps a computer you’re using from 10 years ago. Still, the internet and the servers that host websites evolve at a staggering pace. Just like an old Toyota Camry or computer, your website ages. Regardless of how well your website holds up, we’ve seen too many times from research that people will feel like a company is too old school if the company site doesn’t seem modern. People are used to the sleekness, usability, and clean layout of what they’re on the most – social media platforms and trendy news sites. If your site isn’t even remotely in the same ballpark, customers will instantly develop a negative connotation about the quality of your services and products.
- Your Website Has Incorrect Information – We can’t tell you how many times we see websites with a “Staff” or “About Us” section that includes people who have not worked at the company for years. Other times, they will have open positions that were filled months ago, company hours that have changed, and products or services that were discontinued. This is something that a solid webmaster would be able to handle (and not your receptionist who has 4 hours of HTML experience). When information provided is inaccurate, or wrong altogether, and a potential client finds this out, you run the risk of “getting off on the wrong foot” with your clients. Remember, your storefront has everything updated according to your current offerings, so should your website which is equally as important.
- You Always Have Something New to Talk About – Even if you offer the same services day in, day out, and they haven’t changed for 20 years, and won’t change for the next 20, it doesn’t mean you don’t have something new to tell people who browse your website. Even company news or a blog has merit. Just do enough to at least let people know you’re breathing online.
We recognize that website development is constantly changing and can be hard to keep up with. If you’re looking for a reputable digital marketing agency to create your perfect website, consider Market My Market. Market My Market can take care of your website maintenance, post fresh content to your site regularly, and make any edits you may need. That way, you have more time to deal with other things. Contact our team at (800) 954-9441 for a free quote.