What Does a Law Firm Marketing Manager Do?
A law firm marketing manager (also referred to as a law firm marketing director) is the one you put in charge of your law firm’s digital marketing efforts. While you may be able to handle your advertising by yourself when your law firm first opens, as jobs begin to pick up you may find that […]
Law Firm Marketing vs Business Development
Sometimes law firms slip and have their marketing and business development efforts be at odds with each other. How much time do you spend for each strategy? How much of a budget are you supposed to allocate between marketing and business development? When you know how to take the strengths of each function, you can […]
What is a Legal Marketing Coordinator?
When you first open your law firm, you may have had the time to research, budget, and plan for advertising yourself. However, as your firm grows and cases begin to pile, you might find you don’t have as much time as before. The world of legal marketing changes every day, as do the needs and wants […]
How Should You Add Content to Your Law Firm’s Website
A common lesson in digital marketing for your firm’s website is how fresh content may affect your google ratings. Written content is vital to the success of your website, it drives rankings and traffic. Content that is written poorly, or is neglected altogether, may not only harm the visibility of your website but can signal […]