The Evolution From SEO
You know, when you really think about it, SEO may not really die, but it will certainly evolve into something else, or get absorbed completely. There are really some interesting things to let sink in. Is it inbound marketing? Or was it the permission marketing we may have heard of for years already. Perhaps pull […]
Checking Your Traffic For a Specific Day of the Week
Depending on your business, you have your slow days and your busy days. Restaurants and bars likely want to see their most important traffic on weekends and Friday nights. Criminal defense law firms often find that their Mondays are important because some people get in trouble over the weekend. If you have a day in […]
How Much Personality Does Your Content Need?
Though personality kind of speaks for style, you can get more in-depth with this topic. Basically, the content you have on your site is going to be completely up to you, but your personality is going to have a different effect on what you’re trying to get across to your visitor. To start, your blog […]
Freemium? What It Is and How To Get One: Part 1
Free stuff is great, even when it is cheap. Ever go to a convention and get a bag filled with sticky notes, pens, miniature flashlights, glass coasters, T-shirts…you name it. At first you look at the bag and you think “Man, this is a bunch of stuff I’m not going to use” until you find […]
Unconventional Marketing Going Viral
Once in a while we see incredible, smart, and sometime ridiculous marketing tactics that go viral. These days, good marketing can create a buzz and become viral within minutes. It doesn’t take many resources to create a good marketing campaign, however you do need to be willing to think outside of the box and take […]
Knowing Your Audience, Beyond The SEO
This is a guest post from Geoffery Mullings, Editor-in-Chief and Co-Founder at The Blinker As fast and as accurate as new technology allows us to be, there’s still little to replace a deep understanding of who it is your product serves, and how you can serve them better. That came to mind when an acquaintance approached […]
How Often Does a Business Need to Blog?
Blogs – a term that has been around for as long as we can remember, but the definition and importance of it has changed so much. Once something only within the realm of angsty teenagers and amateur aficionados, blogs have turned into the content hub and voice of many businesses online. Blogs have facilitated political […]
Do Online Business Directories Really Work?
Directories like YP and technically Yelp all typically depend on the industry, and depend on if you’re receiving an adequate return on investment for being on them. Some can range from as little as 20 dollars a month, with the directories with larger exposure moving into the hundreds. Though this blog isn’t about specifically EXACTLY […]
A Few SEO Agency Red Flags
Let me preface by saying that I’m not insinuating at any point that the size of a company correlates inversely with the quality of the product they produce. Though it is easy to point it out in some situations (mass produced beer and food), if businesses are managed well on a micro level, there’s no […]
13 Ways You Can Make the Most Out of Your Blog
You may be at a crossroads with your blog and thinking “is this is even worth my time to write, worth the time an employee to write, or even worth the money I pay someone else to write for it.” I assure you that it is worth it on many standpoints – from generating more […]
So Really, How Long Does it Take to Rank?
Understandably, this is one of the most common questions asked by individuals and business owners that are pursuing a consultant or SEO company to handle their online marketing. After considering some solid ways of choosing a company and seeing if there were different ways you could do it yourself, you’ll come to a point where […]
Should I Have an E-Newsletter?
We had a client recently asking us if it was worth the time and effort to arrange for a newsletter that was worthwhile. The short answer is, yes it is almost beneficial if you have a mailing list. Your newsletter isn’t going to be a game-changer, but it is going to be one of those […]
