Unconventional Marketing Going Viral
Once in a while we see incredible, smart, and sometime ridiculous marketing tactics that go viral. These days, good marketing can create a buzz and become viral within minutes. It doesn’t take many resources to create a good marketing campaign, however you do need to be willing to think outside of the box and take […]
Freemium? What it is and How to Get One: Part 2
Have you ever been to a website and on the right-hand side it said something like “Download our guide to XYZ! Just enter your name and email”. That could be considered a freemium. And that tactic works very well. Now, in some situations these contact forms are for unscrupulous reasons like selling your data to […]
Freemium? What It Is and How To Get One: Part 1
Free stuff is great, even when it is cheap. Ever go to a convention and get a bag filled with sticky notes, pens, miniature flashlights, glass coasters, T-shirts…you name it. At first you look at the bag and you think “Man, this is a bunch of stuff I’m not going to use” until you find […]
How Much Personality Does Your Content Need?
Though personality kind of speaks for style, you can get more in-depth with this topic. Basically, the content you have on your site is going to be completely up to you, but your personality is going to have a different effect on what you’re trying to get across to your visitor. To start, your blog […]
Checking Your Traffic For a Specific Day of the Week
Depending on your business, you have your slow days and your busy days. Restaurants and bars likely want to see their most important traffic on weekends and Friday nights. Criminal defense law firms often find that their Mondays are important because some people get in trouble over the weekend. If you have a day in […]
The Evolution From SEO
You know, when you really think about it, SEO may not really die, but it will certainly evolve into something else, or get absorbed completely. To piggyback off of some of the stuff we were talking about in the blog entitled “Life After SEO“, there are really some interesting things to let sink in. Is […]
It’s 2014, and Google Will Still Dominate
Sometimes when I’m checking the progress of a client’s keyword rankings and see them coming up high for Bing/Yahoo, I find myself thinking “well…who cares”. Now before the confusion sets in, of course we’re working on clients for almost the sole purpose of GETTING those rankings up there on Bing/Yahoo. The “who cares” comes into […]