EP 61 – Michelle King – How to Pitch Yourself to the Media to Effectively Position Your Law Firm
Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media. On the content side, Reputation Ink work with firms to figure out what kind of […]
10 Types of Content You Could Execute Right Now
A solid content strategy is the reason for most underlying success when building up your presence online. We can recognize the following convention architecture for most websites, in this case law firms: Home Page About Us -> The Team -> The Lawyers Practice Areas Contact Us Even these conventional “must have” pages have evolved in […]
Market My Market’s Newest Content Marketing Guide For Law Firms Has Just Dropped
I’m excited to share a guide I’ve been working on little by little for the past 6 months. Besides COVID-19, there have been tremendous updates to how people search for professional services, how they interpret messaging differently, and generally perceive the best option at hand. Introducing Checkmate From the guide’s landing page: The 10 ways […]
Blogging for Law Firms: Taking Your Law Firm’s Blogging Seriously
Do you still blog with the sole purpose of “making Google happy”? I sure hope not. Blogging gets neglected on websites with and without agencies. I think it’s disappointing to not stay proactive with something that could have a much bigger impact on your business than you may realize. Some people think law firm blogging: […]
3 of Our Favorite Techniques for Researching Blog Topics
Over the past few months, the content team at Market My Market has received some encouraging praise from clients for the unique blog topics we present to them in each new content plan. Our legal clients, in particular, have shown enthusiasm for the ideas we propose for fresh content. It’s hard work that takes a […]
10 Reasons Your On-Page Content Isn’t Working
In our previous article about why your proactive link building may not be working, we uncovered 10 reasons you might not be taking the best approach. Spending time and money on links for them to build zero authority is extremely frustrating, and through that article, you should be able to identify at least 99% of […]
EP 46 – Kwame Christian – Having Conversations with Clients, Employees, and Your Community About Race and Injustice
Kwame Christian is the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country. He is also author of the Amazon best seller – “Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict” and the host of the world’s most popular […]
EP 41 – Dan Brian – Utilizing the Value in Content to Get Your Audience Enagaged and Increase Brand Awareness
Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarily worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing. On This […]
EP 35 – Mark Beese – Strengthening Your Firm Leadership Through Feedback and Strategic Process Design
Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic […]
EP 33 – Eva Wisnik – Working from Home – Staying Productive Long Term While Continuing to Produce High Quality Work
Eva Wisnik is the Founder and President of Wisnik Career Enterprises, Inc. Eva began in NYC as a recruiter for two large Wall Street law firms over 30 years ago before founding Wisnik Career Enterprises. Wisnik now works with law firms to develop training programs as well as help firms find and hire the […]
EP 32 – Susan Freeman – Raising Awareness of Communication Theories to Combat Bias in the Workplace
Susan Freeman is the Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business. On This Episode We Discuss… • Communication Theories – Why We Do What We Do• Vertically Structured Beliefs vs Horizontally Structured […]
EP 30 – Chris Kirby – The Positive Transformation of a Firm
For more than a decade now, BridgeField Group’s founder Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade, Chris has been solely dedicated to coaching and training corporate and […]