More People are Listening to Podcasts in 2021
Podcasts are an interesting medium, considering they’ve been around for over a decade and have really seemed to pick up most of its momentum in the past couple years. I remember delivering food my last couple years of college and after talk radio, audiobooks, and listening to the same mix CDs day in day out […]
EP 26 – Christina and Joe Hammond – An In-House Video Studio is a Gamechanger for Thousands of Law Firms
Christina and Joe Hammond are the founders of Producify. A boutique full-service video marketing company based in Florida. We manage every aspect of video, from concept creation, production, and post-production to distribution on all media channels.
My Personal Experience Working at MMM as a Writer
Two months ago, I started a new adventure when I landed a position as a Content Writer with Market My Market. From my interviews to my first couple of days with the team, I knew right away that this was going to be a good fit. I graduated with a degree in marketing and have […]
EP 14 – Robert Weiss – Video Strategy 101
Robert Weiss is the Chief Video Content Marketing Strategist at Multi-Vision Digital has over 14 + years of experience in Internet marketing, SaaS-based marketing, and sales processes tactics. In this episode we discuss… How to create specific video content based off of your firm’s objectives How to get started with an ongoing video marketing strategy […]
EP 12 – Trena Little – Turn One Hour of Filming Per Month Into Months of Video Content
Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time. On this episode we discuss…How to hook people within the the first 3-5 seconds […]
Digital Tracking and Why It’s the First Step to Success
One of the keys to building up a solid customer base is to not only understand what they’re buying but also to know how they make their buying decisions. That’s why digital tracking is a crucial first step for any business, providing you with insights into the behavior of the people who will be buying […]
EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients
Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais […]
A Quick Tutorial on Repurposing Content
Coming up with quality content is challenging. I can’t tell if this is going to be a quality blog just yet; but if we haven’t discussed this topic before, chances are high there will be a few takeaways. Repurposing content is the process of taking an in-depth and original piece of content on a medium […]
What is Tangential Content and How Can it Help You?
So you’ve spent months strategically planning and executing a content plan designed to increase the number of unique visitors to your site; however, things aren’t going as planned. The strategy that resulted from extensive topic and keyword research is only producing mediocre results. This might come as a surprise, considering that your blog ideas are […]
How are SEOs Building Links to Their Websites in 2019?
Plenty of SEOs believe it is blasphemous when I half-jokingly say Content is Queen and Link Building is actually King (no slight towards the sexes, this is purely in the hierarchy of playing cards). The back-and-forth I do on this subject, with plenty of other digital marketers around the country, becomes more frequent with Google’s […]
Breaking Down 10x Content
As you journey from one digital marketing blog to the next, you continue to see the same thing: “High-quality content is the key to SEO.” Digital marketing experts proclaim that through constant production of such content, you can generate more leads and become an authority on a specific subject matter, but what happens when your […]
Why Holiday-Themed Content Works
Content marketing strategies should revolve around relevant topics and current trends that you can relate back to your services or products. Being that content plans are often made months ahead of time, it can be difficult to know what will be trending the moment writers produce the content; however, there is one season that you […]