Why Your Website Will Never Be Complete
Your website is the ultimate representation of your company online. Much like the products, services, and information we produce, our websites grow, evolve, become more refined, and, hopefully, become more beneficial to those that count on us. Just as we spend time developing our business in different ways, so should we update our website on a regular basis. This way, you’ll cover all your […]
Five Reasons Legal Marketing is so Difficult
I’ve been doing tons of legal marketing for over ten years now and out of most industries, legal marketing is straight up difficult. There are many factors the contribute to this fact, so we’ll be going over in detail what truly makes this is a tough industry to stand out in unless you have the […]
Knowing When to No Index, No Follow Pages
We have a good number of clients that ask us the same thing, in basically this fashion: “Hey I really like this page on this other website – can you just put it on our website”. Where I almost always respond, sure. At this point, you could really do one of two things: either […]
A Few Things SEOs Say That I Cringe About…and Why
SEO and digital marketing isn’t a whimsical, idyllic, heavenly park where everyone is dancing around on clouds and wearing white hats preaching “Just write good content! Share it on social…ENGAGE…and everything is going to be OKKKK!!!” I’m sure that’s what your competitors want you to believe that have been ahead of you for a long […]
The Timeless Battle of Figuring Out What People Really Like
One of the first SEO guys I worked for instilled the virtue “Never build a website based on what you like”, which seems somewhat counter-intuitive, but you’ll never believe the the kind of stuff your potential clients really like. It often takes a lot of time, a lot of testing, and a lot of asking […]
13 Ways You Can Make the Most Out of Your Blog
You may be at a crossroads with your blog and thinking “is this is even worth my time to write, worth the time an employee to write, or even worth the money I pay someone else to write for it.” I assure you that it is worth it on many standpoints – from generating more […]
A Few SEO Agency Red Flags
Let me preface by saying that I’m not insinuating at any point that the size of a company correlates inversely with the quality of the product they produce. Though it is easy to point it out in some situations (mass produced beer and food), if businesses are managed well on a micro level, there’s no […]
How Often Does a Business Need to Blog?
Blogs – a term that has been around for as long as we can remember, but the definition and importance of it has changed so much. Once something only within the realm of angsty teenagers and amateur aficionados, blogs have turned into the content hub and voice of many businesses online. Blogs have facilitated political […]
Why Do We Like Retargeting?
If it were up to you, when someone visited your site for your product or service, they wouldn’t leave. They’d go right to your phone number, or contact form, read your bio, like your Facebook, and start commenting on your blogs relentlessly. Unfortunately, most consumers are fickle, picky, and impatient. They will browse many different […]