10 Ways Law Firms Will Win in 2023
Every year, MMM proposes 10 trending business development and digital marketing techniques to get a leg up on the competition moving into the next year. The article for 2022 can be seen here, but the recap is as follows: Having a Strong Business-Oriented Stance for Their Law Firm: Embracing business principles and disciplines, such as […]
How to Establish Your Company’s Core Values
No matter where your business lives in its life cycle, establishing Core Values has enormous benefits both in how you operate internally and how you provide your services externally to clients and customers. If you’ve read some of our content, you’ll know I’ve discussed that Market My Market adopted the principles of the Entrepreneurial Operating […]
How Transparent is Transparent?
Digital Marketing, specifically SEO, has had a reputation for being proprietary, overly technical, and off-limits to anyone on the outside for decades at this point. The veil of mystery has been pulled years ago, at least with our agency, with tracking tools such as CallRail, Google Analytics, and transparency in Chat and Texting platforms. Though […]
Understanding the “Do’s” of a Marketing Company
I was recently reading an onboarding document that a law firm provided to Market My Market. It’s always fun working with lawyers on both sides, and in this case, experiencing a law firm’s client experience. What I appreciate about this document is what it encouraged clients to do and not do. Basically, the “do’s and […]
The Impact of Area Codes on Consumer Decision Making
It’s amusing to think something as unassuming and innocuous as a business phone number could be the center of attention in marketing conversations almost constantly. There are entire companies dedicated to vending phone numbers, others for tracking them, and others still for managing the volume and uptime of your phone systems. All of this despite […]
5 Techniques for Executing Scalable Content Strategies I Wish I Knew 5 Years Ago
Executing a consistent and aggressive content strategy isn’t easy. The work can be even more arduous in industries where your expertise needs to be more concise with less subjectivity, such as legal marketing. Many people will fail to follow through with a steady plan because of some of the following reasons, ordered from most to […]
What Makes Legal Content Marketing Unique?
Written by Market My Market’s content team, with contributions from Kelly Quintana, Ryan Klein, Brandi Bellingham, Anastasiya Kalyuk, and Kianny Jimenez Behind every successful business is a set of well-planned and strategically-implemented marketing blueprints designed to attract new clients and retain old ones. As such, a good marketing strategy aims to improve the growth of […]
The Complete Guide to Google’s E-A-T Principle
Written by Market My Market’s content team, with contributions from Tyesha Ferron, Hannah Kernal, Katie McLoughlin, Lindsay Bennett, and Jordan Kimmel For many people, search engine optimization (SEO) is an unwieldy beast that requires some cryptic process to tame. Even just thinking about SEO can make certain people exhausted, but it is a fundamental part […]
Content Techniques for Large-Scale Companies
When facing the demanding task of producing content at an aggressive pace—in some cases adding as many as 15-20 pages and blogs to your website a month—there are two elements you may begin to consider: The ‘end goal’ for your page strategy: After all, there must be a finite number of pages that can be […]
How to Develop an Effective Content Plan for the Blogs and Pages on Your Firm’s Site
Written by Market My Market’s content team, with contributions from McKenzie Fox, Ryan Klein, Tyesha Ferron, and Lindsay Bennett With over three billion searches every day, Google is the number one search engine in the world. Sistrix, a search engine optimization platform that studied over 80 million keywords and billions of search results to understand […]
How Content Marketing Works: A Step-by-Step Guide
Written by Market My Market’s content team, with contributions from Isabel Skormin, Kianny Jimenez, Ryan Klein, Anastasiya Kalyuk, and Kelly Quintana Today, we are constantly exposed to content in different ways. Whether it’s an ad that pops up while you are scrolling on social media or a blog being promoted on your latest Google search, […]
What Is Most Important, Right Now?
If you’ve been reading some of the content I put together over the past couple of years, you’ll know that Market My Market has fully embraced EOS (the Entrepreneurial Operating System). EOS has been a great platform for creating goals, ownership on every level, and clarifying our vision (to an extent). You can learn more […]