Marketing Budgets: Paid vs. Organic Traffic
Your dental website is your primary marketing tool online and is often the first impression of your practice that you provide to potential patients. There are two main categories of traffic for your website: paid and organic. Ideally, your marketing mix will provide avenues for both of these types of traffic. But when it comes […]
What You Should Be Getting Out of Your Marketing Reports
Marketing is how prospective patients find you, learn about you, and ultimately decide to use your services. Knowing which of your marketing efforts have been the most effective in drawing people to your website is important as it guides how you direct your efforts and, ultimately, your budget. Marketing reports can be an effective tool […]
Which Paid Directories Are Worth It and How They Can Benefit You
There are many tools that dental practices can use to get their information to prospective patients who are seeking the services they offer. While Google Business Pages are crucial for ensuring that your practice appears in local “near me” searches, there are additional directories where you can also have your information listed. Unfortunately, not all […]
How to Monitor Your Web Vitals and Ways to Improve Them
Google Core Web Vitals are a series of key performance indicators that are used to assess the overall user experience of your website. Having a dental site that is slow to load, has unstable images, is inaccessible on mobile devices, or features errors or delays when the user attempts to interact with the site can […]
When Should You Revise or Overhaul Your Website?
A website is a crucial element of your dental practice’s marketing plan. A website can inform prospective patients about your services and facilitate their communication with you. However, no matter how well-designed your website is and how well it is performing in search rankings, there will come a point when it needs to be revised […]
How to Market and Budget for Multiple Locations
Expanding your dental practice to offer multiple locations is an exciting and overwhelming time. Among the many important considerations that must be made is how you plan to market each location and how much of your marketing budget will be spent on them. Many business owners attempt to be fair when making such decisions by […]
Why You Should Optimize Your GBP
While your website is an important aspect of marketing your dental practice, it isn’t the only way that prospective patients can find you. Your Google Business Profile (GBP) is another crucial way to reach people in your area who are looking for the dental services you provide. When you set up your GBP—formerly known as […]
What Is Trending in Medical Blogs?
If your dental practice hasn’t gained the number of patients you were hoping for, you may be either running your blog in an ineffective manner or targeting the wrong audience. Regardless, it’s never too late to fix your mistakes and prevent them from occurring in the future. If you’re running a dental blog, it’s essential […]
7 Digital Marketing Trends Dental Practices Should Be Aware of
Shifts in digital marketing opportunities take place in every professional service industry, and medical—especially dental—is no different. Whether the changes are taking place with Google’s black box of a search algorithm or consumers’ behaviors and interests are dramatically different than they were just a few years ago, the saying “the only thing that remains consistent […]
AI or People: How Critical is Google Over Dental/Health Content With the Increasing Prevalence of AI?
The emergence of ChatGPT has changed the way many companies address content creation. This seemingly cheap way to generate huge volumes of content took a big bite out of quality. For the healthcare industry, including dental practices, the prevalence of AI content comes with benefits and downsides. Becayse Google continues to be extremely strict on […]
How Focus Groups Can Help Improve Your Dental Practice
A focus group is a research method that involves collecting opinions and feedback from a small group of people about a particular product or service. The feedback can provide a better understanding of how the general public is likely to feel about the product or service being offered, or how the product can be improved. […]
Navigating the Dental Networking Web: Connecting with Colleagues Your Way
Welcome to the world of dentistry, where your days are packed with patient appointments, office hours, and never-ending education courses. After dental school, it’s all too easy to find yourself isolated and lost in the daily grind. Who has time for networking, right? It’s time to break free from that misconception. Networking is no longer […]