If you follow the trend in our blogs and our marketing, you’ll know that we put a huge emphasis on generating 5-star reviews for our clients and educating non-clients as much as possible. Reviews are following an ever-important trend of giving consumers what they’re looking for and separating yourself from competition, and have benefits such as the following:
- Increasing the likelihood of being featured on Google maps
- Adding awards and accolades to your website
- Increased online visibility on SERPs in general
The following articles can get you up to speed with confirming the importance of, and some general information about DIY review generation:
The Continued Importance of Reviews in 2019 – https://www.marketmymarket.com/the-continued-importance-of-reviews-in-2019/
Are People Reading Reviews Before Contacting Lawyers – https://www.marketmymarket.com/are-people-reading-reviews-before-contacting-lawyers/
Should Generating Reviews be a Part of Your Marketing Strategy as a Local Business? – https://www.marketmymarket.com/should-generating-reviews-be-a-part-of-your-marketing-strategy/
All You Need to Know About Generating 5-Star Reviews
We wanted to put it all together to once and for all solidify all this great information in one place! And that place is as a webinar we will be doing periodically to continually answer questions and educate everyone on 5-star review generation on sites like Google, Facebook, Avvo and many more.
Even in the past few weeks (writing this as of April 9th), the emphasis on positive reviews is trending upward, especially with tying in Voice Search (which according to a recent study, 80% plan on using more often in 2019.) Right now, verbal queues for search use a “near me” and “find me” but go beyond just “WWWWW” that we’ve been able to use for long-tailed content for so long. This is the first time we’re seeing commands, such as “Find Me” and “Search For,” keywords that we’ve never used when entering a search on our browsers and ones we have little general knowledge of optimizing for.
Take that to the next level, one year, two years from now, when voice search is really prevalent, and people use voice commands as “find the best criminal lawyer near me” or “find the criminal lawyer with the most reviews near me”.
Google may consider “best” through its machine learning to parse maps for the firm with the most reviews and highest quantity. People could just search by “best,” “most reviews,” “best reviews.”
Watch Our Webinar on Obtaining 5-Star Reviews
Google placing an emphasis on commands in keyword phrases is definitely something to think about when evaluating your future content strategy. Until then, here’s our webinar page. Join us! Ask questions! I’ll be looking to always add relevant information to each forthcoming webinar we launch.