Facebook More Popular Than Radio (as an Untrustworthy Form of Legal Advertising)
When we think about legal advertising and the forms that are the most intrusive, annoying, frustrating …. well you get it, you probably thought mostly like me. TV, RADIO, BILLBOARDS. The timeless, rather archaic forms that probably won’t be going anywhere anytime soon because they still work for branding and still generate leads (for now). […]
All the Information We’ve Compiled on Marketing During Covid-19
At Market My Market, we know that small business owners have been going through a tough time lately, and we’ve been writing a lot about how your business can stay competitive while the country is essentially in lockdown. If you’re interested to learn what we’ve learned, we have several in-depth blogs you can look at. […]
Gauging Intent Across Marketing Channels During COVID-19 (and any future crisis)
COVID-19 has impacted nearly every industry in its own unique and disheartening way. The virus’s immediate impact is magnified by shelter-in-place and stay-at-home orders that affect businesses differently depending on the industries they serve, and the states in which they are located. Some businesses, like medical offices, grocery stores, pharmacies, and others are deemed “essential” […]
Resources for Operating Your Business During COVID-19
The landscape of our economy and how businesses operate changes every single day. We’ve taken the time to analyze dozens of blogs, articles, podcasts, and webinars to find the best technologies and practices. We’ve also conducted surveys to corroborate our findings and the information we tell our clients, along with information other businesses can rely […]
5 Interesting Enhancements in SERPs and How to Do Them Yourself
5 Interesting Enhancements in SERPs and How to Do Them Yourself There haven’t been too many shakeups in SERPs (Search Engine Results Pages) as far as what placements are available (4 Ads on Top, 3 in Maps, 10 Organic, a few more Ads on the bottom) for Google, but the results themselves continue to become […]
How Top Law Firms Approach Their Link Building Strategy
While looking for additional link building opportunities for my clients, I realized that the process itself for doing so could be information that plenty of people could find useful. After all, link building is one of the most mysterious, misunderstood aspects of SEO and (subjectively, but certainly to me) the most important. It is, of […]
Maintaining a Strategy for Reviews Remains a Consistent Priority
Update 10/14/20 As the year progresses, more and more attorneys have trouble getting consistent law firm reviews for their law firms, especially when people are overly critical about the professional services that they are seeking. It is important to be proactive, and have a plan in place for getting attorney reviews at the very least, […]
More People are Listening to Podcasts in 2021
Podcasts are an interesting medium, considering they’ve been around for over a decade and have really seemed to pick up most of its momentum in the past couple years. I remember delivering food my last couple years of college and after talk radio, audiobooks, and listening to the same mix CDs day in day out […]
What We Learned About Handling Negative Reviews
Negative reviews for our business on Google are often beyond our control, and the frustration that comes from them is unmistakable. A sore spot on our coveted collection of positive reviews, it feels like even one brings down all of our efforts and exposes us to the scrutiny of potential clients researching our brand. But […]
What’s Google Doing With Featured Snippets?
Google just implemented some interesting changes to the first page of search results, impacting the featured snippet position. If you’ve been crafting your SEO with an eye toward snagging that much-coveted position, it’s important to take a look at what Google did. On Jan. 22, Google introduced an update: web pages in a featured snippet […]
Ranking for “Near Me” Searches in 2022 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest post office” etc. etc. These terms are contingent on where Google thinks you’re searching from, and there are plenty of ways to optimize your website […]
What is Structured Data Markup and Why is it Important?
Structured data markup is commonly referred to as structured data, which is code that’s placed on a site to tell search engines more information about your website. This code is designed to make it easier for Google to search, index and categorize the information you’re putting online. Essentially this code will return more data for[…]