Protecting Your Law Firm’s Brand to Ensure Your Word of Mouth Keeps on Coming
Developing our Legal Mastermind Podcast (launching soon) has been truly eye-opening. It’s been a while since I’ve been out of an in-house Director of Marketing position, past the years of consulting and freelancing, and growing our talent and resources to provide results for our clientele that we can solidify as industry-leading. Though we have a[…]
Mastermind Groups: A Powerful Tool for Your Law Firm
Join The Free Lawyers Mastermind Network for Growing and Managing Your Firm. Are you a new lawyer, starting a new firm, or simply struggling to find new avenues to grow your network and your firm? If you find yourself in any of these situations, a lawyer mastermind group might be the jump start you need […]
The Must-Have Elements of a Location Page
Location pages are crucial for driving traffic to your business. Whether you own a restaurant or hair salon, most people who find you will use a local search term such as the name of your city or town. When optimizing pages for local search, be sure to include the following must-have elements. The following is […]
How to Do Structured Data Mockup for SEO
How to Do Structured Data For SEO Schema mockups involve adding code to your website to help search engines identify what your content is about. The code helps the search engine return more useful results to users. Learn how to take advantage of schema mockups for SEO. The following is a transcript of a podcast […]
Should Legal Directories Be A Part Of Your Legal Marketing Strategy?
There was a time when attorneys only needed a listing in the Yellowpages and maybe some billboards and the cases would come. Referrals by clients and reputation in their community were a large driving force as well. Times have most definitely changed and attorneys today have to stand out in a very crowded marketplace to […]
How do People Prefer to Receive Review Requests?
I was talking with a good friend of mine in SEO during a podcast recently (shameless plug, click here to listen) and we started touching on a topic that has been considered but never fully researched: do people prefer to receive a request for a review via email or text? We can safely say that […]
10 Reasons Most Companies Fail at Getting 5-Star Reviews
Among the specific marketing campaigns Market My Market has been doing for clients for two years now, Quality Review Generation has been at the forefront of importance for numerous reasons. You’ll learn that consumers find reviews to be extremely important because of: How much of an impact positive, quality reviews are having on the decision-making […]
How are SEOs Building Links to Their Websites in 2019?
Plenty of SEOs believe it is blasphemous when I half-jokingly say Content is Queen and Link Building is actually King (no slight towards the sexes, this is purely in the hierarchy of playing cards). The back-and-forth I do on this subject, with plenty of other digital marketers around the country, becomes more frequent with Google’s […]
Market My Market’s Legal Marketing Workshop on Generating 5-Star Reviews
If you follow the trend in our blogs and our marketing, you’ll know that we put a huge emphasis on generating 5-star reviews for our clients and educating non-clients as much as possible. Reviews are following an ever-important trend of giving consumers what they’re looking for and separating yourself from competition, and have benefits such […]
A Few Notes About What Link Building Experts Do on a Large Scale
Link building, easily one of the most elusive and misunderstood aspects of SEO, doesn’t get any simpler when on a large scale. For individual businesses attempting to compete by building up their authority, link building can typically consist of a combination of the following: Citations General directory listings Industry-specific directory listings “Social Signals” (debatable to […]
Discovering What Legal Search Results Reign Supreme in 2019
When I talk to other SEOs about “what people are clicking on nowadays,” I find every train of thought supporting the results with their own respective reason: “It is Google Ads, because they are the first placement people see!” “Is it Google Maps, because they can relate to the map and the reviews and 5 […]
The “Near Me” Trend and Dropping of Geo Modifiers in 2019
Behold, the “near me” search trend. You’ve probably seen examples of a “near me” inquiry pop up as a suggested search while typing in your own query into Google. Whether you’re looking for a pizza shop or plumber, you have likely run into the “near me” search results. Here are some examples of this trend […]