Remarketing is a digital marketing strategy which works by keeping a record of all the individuals who have gone on your website.
If a potential customer visits your website but does not make a purchase, remarketing allows you to continue displaying ads to them even after they have left your site. This allows you to bring a portion of your site’s traffic that did not convert back onto your site.
How’s it Work?
Once the code has been added, it starts keeping track of everyone who visits your site and adds a cookie to their computer. That way, you will be able to display ads to just those website visitors who went on your site but did not convert. These ads can be displayed virtually anywhere across the internet and help keep your company and products in the potential customer’s mind.
How Effective is it?
Many individuals who visit your site many be interested in your products but are simply not yet ready to buy. However, if too much time passes after they’ve left your site, they may forget about it altogether. Remarketing allows you to target only those customers who have already shown an interest in your products and helps keep your company in their mind.
Every time a customer sees one of your remarketing ads across different websites, your company gains brand recognition. As a result, remarketing campaigns tend to achieve:
- Higher click-through rates
- More conversions
- Greater brand awareness
Benefits of Remarketing
Segment Your Traffic
Remarketing allows you to divide up your website’s traffic into individuals who you want to market to and those who you don’t. For example, you can exclude anyone who has already converted from your remarketing campaign.
Reach the Right People
Because individuals who you remarket to have already displayed an interest in your product, they are more likely to click your ads and lead to a conversion.
Adjust the Timing
Remarketing gives you a great deal of control over the timing of your ads. Depending on your business, industry, and products, you may want to either shorten or lengthen the time between when someone visits your site and when they start seeing your ads.