When Should You Do SEO for a Mass Tort?
A strong SEO campaign for a specific mass tort could result in hundreds of signed cases over time. If you get in early and the campaign is strong, it will be your lowest cost per signed retainer of any marketing channel. But there are several things you need to know before investing in such a […]
Understanding CRO, Engagement, and Commonly-Overlooked Content Components
Written by Market My Market’s content team, with contributions from Tyler McNulty, Lauren Dominguez, Gina Ritch, Jordan Kimmel, Jessica Unkel, Amanda Guglietta, and Ryan Klein Most law firms that are heavily engaged in their content marketing have a long-term game plan for additional pages on the websites, extensive and informative FAQs, and timely blogging that […]
SEO and Transparency: 10 Ways Digital Marketing Progress Can Easily Be Tracked
Even in 2021, I’m still seeing SEOs keep their tricks and techniques hidden from those not willing to pay for the information. I’ve been participating in the SEO world for ten years now, and I can confirm that optimization isn’t anything secretive, elusive, or overly complicated. Instead, it can be boiled down to an extended […]
2021 Insights from Our Content Team
Lauren Dominguez, Content Lead 2020 was a challenging, tumultuous time for all of us. In 2020, I moved to Portland right when the pandemic was starting a domino effect of changes to our everyday lives. At Market My Market, we stayed the course, not sure of exactly what to expect as far as demand for […]
12 Technical SEO Tasks to Give Your IT and Marketing Team
Many aspects of digital marketing and advertising change periodically as a result of emerging channels and shifts in consumer behavior. For instance, many are now anticipating that Apple is on track to launch its own search engine in the near future. Likewise, you might’ve heard about “Clubhouse,” a new audio-based social media app that could […]
How Technical is a Technical SEO Audit? And Why You Need One
You've probably been presented an audit for your website in the past. Perhaps even a free audit (gotta love free stuff), which was likely auto-generated completely by SEMrush with some simple whitelabeling. I think one of the biggest issues with audits is presenting all the negatives without A) acknowledging the positives B) presenting the how-to[…]
Updating Your Online Reputation Management Strategy in 2021
The new year is the perfect time to take stock and set goals for the year ahead. You may have plans to improve your health, exercise more frequently, or finally take that trip to Hawaii you’ve been dreaming about forever. But resolutions aren’t just for individuals looking to achieve their personal goals. Business owners can […]
My Top 10 Episodes of The Legal Mastermind Podcast
It has been a pleasure speaking with some of the top minds in the legal community over the past year. For some of our guests, The Legal Mastermind Podcast was the 1st podcast they’ve ever been on, for others coming on podcasts are part of their daily routine. While each guest has offered their unique […]
Strategies Law Firms Can Use to Build a Strong Social Media Presence
Social media has long been a prevalent marketing channel for consumer brands. The immense popularity of companies like Nike, Starbucks, Wendy’s, and Airbnb—coupled with their exceptional social media marketing tactics—allows for increased consumer interaction on platforms like Twitter, Instagram, LinkedIn, and Facebook. Today, with nearly 80 percent of Americans maintaining at least one personal social […]
How Law Firms Will Win in 2021
I could open up talking about the obstacles of 2020 (there have been plenty), but the amount of opportunities available in the digital marketing space for lawyers have been innumerable, and those who have pursued at least some of the main tactics below have benefited: Answering the slew of new and unique questions that consumers […]
Why Pay to Be in a List of Results Within a List of Results?
When an SEO campaign is working well, it’s hard to submit to the idea of paying for other positioning, especially in organic results. PPC and SEO campaigns go hand-in-hand—ad results always appear before SEO—and have a great possible ad position in maps. We encourage our clients to participate in the Local Service Ads campaign, even […]