For those who are unfamiliar, Snapchat is a photo sharing application for mobile smart phones that allow users to limit the viewing time of a photo sent from anywhere from 1 to 10 seconds. After the assigned time period is up the picture is deleted forever both from the users phone and Snapchat servers. Be warned, users are allowed to take screenshots of the photos, and the sender will be notified that a screenshot of the snap was taken. According to Evan Spiegel, Snapchat CEO, the Snapchat app is currently installed on approximately 25% of all smart phone users’ phones. The app’s core audience also includes 13 to 25 year olds skewing 70% towards females. Currently, few companies are taking the time to utilize Snapchat as a social marketing tool. Since the competition is limited among brands and services, a great opportunity arrises. Being a first mover in this space will allow your following on Snapchat to grow more rapidly in comparison to other outlets where competition is high and diluted. It’s essential to start building your brand on Snapchat while the barriers to entry are so low. Here are 4 ways to market your company on Snapchat.
- Ask customers to snap a picture of themselves at your location. As a reward offer customers promotional snap coupons.
- Utilize Snapchat’s stories feature and create customized stories based around your product or service.
- Offer exclusive content or discounts to customers for the 1st 100 people who add your brand or service on snapchat.
- Send snap coupons that offer exclusive deals and discounts to followers
If you need any assistance setting up a promotion or your Snapchat account feel free to Contact Us