Making Google Adwords Conversions Work on WordPress
User-friendly software is great for small business owners that need a well-made website, but start putting too many of them together and you’re bound to run into trouble. WordPress and Google Adwords, unfortunately, mix together like oil and water. While they’re both useful for their respective purposes, the two simply don’t work as intended when […]
8 Questions Law Firms Should Ask Their SEO Agencies
The landscape of legal marketing has steadily become more treacherous each year. Lawyers face ballooning budgets along with competition from other lawyers in their field. The budget for legal advertising reached $892 million in 2015. It should now be well over $1 billion in 2017. There has never been more options for lawyers to use […]
How Can Linking Help My Law Firm’s Website?
Just Not About Any Old Link Some of the most crucial SEO services to perform for a law firm are to build links, remove dead links, and to cleanup or repair other links as needed. These tasks need to be completed for the sake of driving more of the audience to seek an attorney’s services […]
How to Identify Black Hat SEO?
Black hat tactics increase website traffic but violate the guidelines set by search engines. If search engines discover your use of black hat strategies, your page will be removed from the search results. It may also get you removed from affiliate sites. How Can You Tell If A Strategy Is Black Hat? Strategies that increase […]
Top Third-Party Tools That Help Boost Digital Marketing Efforts
At Market My Market, we use a wide variety of tools and services to build and maintain our clients’ digital marketing campaigns. Most of this software requires professional training and long hours of practice to use effectively, but there are a select few where the barrier to entry is not as high. We encourage clients […]
Is the Google Analytics For My Law Firm Accurate?
Google Analytics was debuted to the world in late 2005 under the slogan: “Turn insights into action.” This service has rapidly become the most universally-used analytics service because of its ability to efficiently track, report, and analyze website traffic. Google Analytics takes this information and outlines it to users in a comprehensive way with specifics […]
Why Attend a Digital Marketing Conference?
Chase and I will be departing for Las Vegas on April 20th. We’ll be heading towards Avvo’s Lawyernomics conference – it’ll be the third time I’ve attended. While a lot of lawyers will find plenty of new information available when looking to try new things with their marketing, since we’re immersed in the industry, there […]
What is the Google Adwords Third-Party Policy?
If you hire a digital marketing company to handle your advertising efforts on Google, it is in your best interests to stay aware of the Google Adwords Third Party Policy. Google wants to make sure its users are satisfied with its services and obtain accurate information. While the business is not against marketing companies running […]
How Should I Spend my Law Firm Marketing Budget?
In a career as competitive as the legal field, your marketing budget is one of the most valuable assets to determining your law firm’s success. Many businesses tend to start saving up their budget with reductive plans like analyzing historical figures or taking out from a percentage of revenue. Such plans don’t take into account […]
How can I Engage Readers in my Legal Blog Posts?
If you are a regular social media user, you are bombarded with links to posts about recent political, social, and economical events. Everyone has an opinion on what is going on in the world, with names, pictures, and websites blending together into a fat content smoothie. Writing opinions is easy, but what can make a […]
What are the Most Important Pages for a Law Firm Website?
Most law firms have a website, but which have the best? Making a great website means giving potential clients the info they need and converting them into leads. While some attorneys new to the internet take this to mean that they should have a nice looking website, the value lies beyond aesthetics. A site should […]
What to do With Expensive Legal Adwords?
One of the most challenging parts about digital marketing for a law firm is figuring out an Adwords plan. While every business needs to figure out a Google Adwords budget, lawyers have it more difficult than most. Attorneys work in a field where the average cost-per-click is often reported as one of the highest.