What is Evergreen Content?
When planning your law firm’s digital marketing campaign, don’t underestimate the importance of quality content marketing. This type of content positions your firm as a trusted expert by educating your audience about key topics of interest. It also encourages them to acquire your services when they need an attorney without overt promotion as with traditional […]
How to Let Customers Text You Through Google
Customer engagement continuously becomes a more adamant focus when building a client base or gaining the attention of new consumers. Whether through social media or comments on blog posts, interacting with customers or potential clients is a bread and butter way to grow your business. With Google My Business, your business already shows up in […]
How Can My Law Firm Create Better Contact Forms?
If a potential client does not willingly pick up the phone and dial your number, they will most likely reach out to your law firm through a contact form. Many firms choose to stick with the default template available, but that may not be the best idea. Contact forms that appear lengthy and require too […]
What Marketing Apps Can Help My Law Firm?
The internet is practically brimming with marketing apps for businesses. These applications allow entrepreneurs to brainstorm ideas, manage contacts, and to perform a variety of other tasks. Since digital marketing has made it possible for businesses to boost their clientele, acquainting yourself with a few basic applications can go a long way in growing your […]
4 Reasons You Should Be Working with a Yelp Ads Partner
Businesses seeking help with online advertising should look for agencies that have been certified as Yelp Ads Partners. Agencies (like Market My Market) with Yelp Ads Partner status have met certain performance requirements and demonstrated experience successfully managing Yelp ad campaigns for clients. But what does this really mean and why is working with a […]
Promoting Blog Content on Facebook
High-quality content can build trust with potential consumers and attest to the credibility of your business. What’s the point of having top notch content if no one sees it? There are endless means of promoting content, but many of them can be costly and time-consuming. Social media is a unique avenue for you to connect […]
Dude, Where’s My Website?
This is a topic I figured I’d write about, considering it arises with current and potential clients often. Most people know that they have a website, and they bought the domain name at some point in time, but it usually ends there. When the main questions crop up like “What is your website built on?”, […]
Downsides of Free Website Builders
The primary focus of new business owners is to create a digital presence. They may have promoted their product or services on their personal social media channels, but now is the time to take the next step in business marketing. The one thing every business needs to make it in the digital age is a […]
How Can Hashtags Help my Law Firm?
Companies have been using news stories to their advantage for decades. However, with the recent technological advancements, law firms are considering using the strategy of hijacking hashtags. When law firms take time to plan their approach, this can be a successful strategy. Here are some ways that law firms can use hashtags to their benefit. […]
Interview With PumpFit – Client Success Story
PumpFit is becoming a fitness phenomenon in South Florida with members driving up to 1 hour to attend PumpFit’s one hour HIIT (High Intensity Interval Training) program. PumpFit has even been converting many diehard CrossFit fans over to their training program. PumpFit is not bootcamp, not CrossFit, it’s a whole new monster that is transforming […]
Forbes.com – Are Marketing Conferences Worth It?
The first marketing conference I ever attended outside a city I resided in was Lawyernomics in Seattle, a conference focused solely on marketing and internal operations for law firms. I loved being surrounded by hundreds of lawyers and marketers eager to get an edge for their firms, feverishly typing notes when speakers hinted at the […]
Are Marketing Conferences Worth it?
Marketing conferences can provide a variety of benefits for everyone involved. Business owners, marketing directors, and office managers stand to gain fresh insight on new marketing practices and current trends, but is the experience ultimately worth it? Here are a few pros and cons of attending marketing conferences to help you decide. Con – They’re […]