Why UX is Important For Your Business
We all know how valuable content is to a business’s website. Content keeps visitors engaged and ensures they stay on your site. However, there’s another essential aspect to keeping browsers on your website: web design. Many companies may not understand how significant the user experience is to potential customers. User experience (UX) encompasses a person’s […]
What Are Some Attorney Holiday Networking Tips?
Holidays tend to involve extensive opportunities for networking via a plethora of parties and get-togethers. Taking advantage of this prime mingling time of the year may just result in a slew of opportunities that would have otherwise flown under the radar. Approaching these circumstances with strategy and conviction instead of haphazard conversation is the perfect […]
How Can My Law Firm Utilize Q & A Platforms
How to Use Q&A Platforms to Market Legal Services Every day, millions of people use the web to search for answers to their most burning questions. In fact, Google reports that nearly 500 million unique queries are entered into its search engine on a daily basis, and that number has remained consistent for almost 15 […]
How Can I Market My Law Firm During the Holidays?
How Can I Market My Law Firm During the Holidays? Believe it or not, the holidays hold prime marketing opportunities for attorneys and law firms. While many firms may experience a lull during the last several weeks of the year, these weeks may be the perfect time to set the stage for ongoing business. The […]
Why Holiday-Themed Content Works
Content marketing strategies should revolve around relevant topics and current trends that you can relate back to your services or products. Being that content plans are often made months ahead of time, it can be difficult to know what will be trending the moment writers produce the content; however, there is one season that you […]
How Can I Increase a Visitor’s Time on My Website?
Engaged traffic converts. For law firms implementing digital marketing strategies, traffic is a primary concern. Even when there are sufficient visitors, the length of time they spend on a website is a huge factor when it comes to conversion. So how can law firms increase the amount of time visitors spend on their pages? Below […]
How Long Does It Take For Law Firm Content Marketing to Work?
Content marketing can be a useful and successful strategy for many law firms. However, content-driven marketing takes time to achieve results. Quality, relevance, positioning, and competition all play into the success of a firm’s content marketing campaign. While the internet seems to promise overnight rankings and increased traffic, the reality is that content marketing is […]
Is Law Firm SEO Affected By Meta Descriptions?
Optimizing a website to rank highly in search engine results can be both confusing and somewhat overwhelming. Website visibility is essential to the success of any law firm generating clients from online searches, but what determines the success of a firm’s website? Do meta descriptions matter when it comes to SEO? Surprisingly, Google has stated […]
3 SEO Tips for YouTube Content
Depending on what you are looking for, YouTube can act as a useful video library. Watching someone do something (like fixing a car or pulling off a complicated workout) makes more sense for some people rather than reading about it. With this in mind, if you present yourself as a reliable source of information, it […]
How Can Google Tag Manager Help my Law Firm?
Whether you rely on Gmail or share files with Google Drive, the chances are that your law firm is already using at least one of Google’s tools. One of the best Google webmaster tools for law firms is Google Tag Manager, a simple tool that allows you to track how visitors use your website. While […]
How to Make the Most out of a Sitemap
When researching SEO, you may see the term “Sitemap” thrown around. Curating your sitemap, uploading your sitemap, making sure your sitemap is indexed; it might sound complicated, but you don’t need to know much about programming (if at all) to benefit from this little file. Simply put, a sitemap helps search engines determine what pages […]
Why it’s Important to Pick a Reliable Host for your Website
There are two halves to buying your website: the domain and the hosting. The domain is your site name, and buying one is simple enough. You go to a domain provider like Godaddy, BlueHost, or NameCheap, type in the name of your choice, and see if it’s available or not. No one ever “owns” a […]