Employee Spotlight: Ryan Klein — Pioneering New Paths in Digital Marketing
Meet Ryan Klein Ryan Klein went to the University of Central Florida (Go Knights!) and got his undergraduate degree in finance. He also earned his Masters in Computer Science at the University of Illinois. Fun fact: his first major was music, and he was initially inspired by his love of classical guitar in high school. Our […]
Consultant Spotlight: James Moorhouse
James Moorhouse has been in the legal marketing industry for over 20 years, beginning in 1999 Southern California where he worked with several different law firms. It was in 2017, however, when James took the leap and started his own business: JPM 4 Marketing. “I mainly would go into law firms and act more as […]
Employee Spotlight: Eric Bersano
Growing up, Eric Bersano lived on a military base. He worked in the mess hall for one day and quickly realized that it wasn’t for him. “My friend was selling vacuums door-to-door and convinced me to join,” Eric said. He did that for a few summers and throughout college, driving throughout Nebraska and Kansas. In […]
Employee Spotlight: Erin Gough
Market My Market is a fast-growing company. With 50+ clients and an ever-expanding team of content writers, SEO specialists, account managers, and more, Market My Market has many moving pieces. Fortunately, we have Erin Gough as our Operations Manager, who oversees many of our processes and ensures that we have everything needed to be successful. […]
Employee Spotlight: Cory Coleman
Cory Coleman began working in search engine optimization (SEO) just as many people do—by accident. “I originally went to school for a business degree, but didn’t really know what I wanted to do with it,” Cory said. While still in school, Cory began working for a customer service agency that also did digital marketing. “I […]
What Is a Growth-Focused Content Strategy?
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Jordan Kimmel, Tyler McNulty, Brandi Nicklaus, Isabel Skormin, and McKenzie Fox The term “growth-focused marketing” might sound like just another industry buzzword. After all, isn’t growth the ultimate marketing goal? Growth marketing is a specific marketing technique that addresses a business’s target audience during […]
Changes in Public Perception: Analyzing Google and Facebook
In early 2021, we wrote “Changes in Search Behavior and Results in 2021” to determine if the average person’s perception of internet platforms and search engines had changed significantly, especially considering the high degree of social change that had taken place. At the time, it appeared as if there was a so-called “war on big […]
Employee Spotlight: Noah Swor
Noah Swor began and grew his interest in marketing through his time at the University of Central Florida while obtaining a business degree. Noah applied for an internship at Market My Market during his undergrad studies to grow his skillset and gain hands-on experience. “Throughout my internship, I gained a great foundation in SEO and […]
Ideas for Keeping Your Website Relevant
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Ryan Klein, Gina Ritch, Amanda Guglietta, Jordan Kimmel, Tyler McNulty, Jessica Unkel, and Brandi Nicklaus As with most aspects of running a business, your website requires regular maintenance and modification to continue producing maximum results. An effective website is the virtual and public […]
Employee Spotlight: Joanna Brooks
Joanna Brooks, Director of Client Experience, is no stranger to the marketing and business world. With a degree in business from the University of Miami and a Masters in Business Administration from Arizona State University’s W.P. Carey School of Business, Joanna knows the ins and outs of managing client relations. After obtaining her MBA, she […]
Take the Guessing Game Out of Defining Your Ideal Customer Profile (ICP)
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Ryan Klein, Gina Ritch, Amanda Guglietta, Jordan Kimmel, Tyler McNulty, Jessica Unkel, and Brandi Nicklaus Ask yourself, are your current or prospective clients your ideal clients? When you’re uncertain, you may not be capitalizing on one cornerstone of your business model—your Ideal Customer […]
What Makes for an Effective FAQ Page? Tips for Providing Answers Your Clients Crave
Written by Market My Market’s content team, with contributions from Tyler McNulty, Lauren Dominguez, Gina Ritch, Jordan Kimmel, Jessica Unkel, Amanda Guglietta, and Ryan Klein Just like your website’s “About Us” or “Contact Us” pages, frequently asked question (FAQ) pages are non-negotiable. They’re a gold mine for your SEO marketing strategy, filled with keyword-rich content […]