When Should You Do SEO for a Mass Tort?
A strong SEO campaign for a specific mass tort could result in hundreds of signed cases over time. If you get in early and the campaign is strong, it will be your lowest cost per signed retainer of any marketing channel. But there are several things you need to know before investing in such a […]
Understanding CRO, Engagement, and Commonly-Overlooked Content Components
Written by Market My Market’s content team, with contributions from Tyler McNulty, Lauren Dominguez, Gina Ritch, Jordan Kimmel, Jessica Unkel, Amanda Guglietta, and Ryan Klein Most law firms that are heavily engaged in their content marketing have a long-term game plan for additional pages on the websites, extensive and informative FAQs, and timely blogging that […]
2021 Insights from Our Content Team
Lauren Dominguez, Content Lead 2020 was a challenging, tumultuous time for all of us. In 2020, I moved to Portland right when the pandemic was starting a domino effect of changes to our everyday lives. At Market My Market, we stayed the course, not sure of exactly what to expect as far as demand for […]
How Technical is a Technical SEO Audit? And Why You Need One
You've probably been presented an audit for your website in the past. Perhaps even a free audit (gotta love free stuff), which was likely auto-generated completely by SEMrush with some simple whitelabeling. I think one of the biggest issues with audits is presenting all the negatives without A) acknowledging the positives B) presenting the how-to[…]
Updating Your Online Reputation Management Strategy in 2021
The new year is the perfect time to take stock and set goals for the year ahead. You may have plans to improve your health, exercise more frequently, or finally take that trip to Hawaii you’ve been dreaming about forever. But resolutions aren’t just for individuals looking to achieve their personal goals. Business owners can […]
Strategies Law Firms Can Use to Build a Strong Social Media Presence
Social media has long been a prevalent marketing channel for consumer brands. The immense popularity of companies like Nike, Starbucks, Wendy’s, and Airbnb—coupled with their exceptional social media marketing tactics—allows for increased consumer interaction on platforms like Twitter, Instagram, LinkedIn, and Facebook. Today, with nearly 80 percent of Americans maintaining at least one personal social […]
Why Customer Experience Should Always Be a Priority
For just a second, put yourself in the customer’s shoes. Think back to a time when you had a really fantastic shopping experience. How did it make you feel? Now consider the last time you had a poor buying experience. Have you ever purchased from that company again? You’ve heard it time and time again: […]
All the Information We’ve Compiled on Marketing During Covid-19
At Market My Market, we know that small business owners have been going through a tough time lately, and we’ve been writing a lot about how your business can stay competitive while the country is essentially in lockdown. If you’re interested to learn what we’ve learned, we have several in-depth blogs you can look at. […]
Resources for Operating Your Business During COVID-19
The landscape of our economy and how businesses operate changes every single day. We’ve taken the time to analyze dozens of blogs, articles, podcasts, and webinars to find the best technologies and practices. We’ve also conducted surveys to corroborate our findings and the information we tell our clients, along with information other businesses can rely […]
My Personal Experience Working at MMM as a Writer
Two months ago, I started a new adventure when I landed a position as a Content Writer with Market My Market. From my interviews to my first couple of days with the team, I knew right away that this was going to be a good fit. I graduated with a degree in marketing and have […]
What is Structured Data Markup and Why is it Important?
Structured data markup is commonly referred to as structured data, which is code that’s placed on a site to tell search engines more information about your website. This code is designed to make it easier for Google to search, index and categorize the information you’re putting online. Essentially this code will return more data for[…]
What is Tangential Content and How Can it Help You?
So you’ve spent months strategically planning and executing a content plan designed to increase the number of unique visitors to your site; however, things aren’t going as planned. The strategy that resulted from extensive topic and keyword research is only producing mediocre results. This might come as a surprise, considering that your blog ideas are […]