How Technical is a Technical SEO Audit? And Why You Need One
You've probably been presented an audit for your website in the past. Perhaps even a free audit (gotta love free stuff), which was likely auto-generated completely by SEMrush with some simple whitelabeling. I think one of the biggest issues with audits is presenting all the negatives without A) acknowledging the positives B) presenting the how-to [...] 2021 Insights from Our Content Team
Lauren Dominguez, Content Lead 2020 was a challenging, tumultuous time for all of us. In 2020, I moved to Portland right when the pandemic was starting a domino effect of changes to our everyday lives. At Market My Market, we stayed the course, not sure of exactly what to expect as far as demand for […]
Understanding CRO, Engagement, and Commonly-Overlooked Content Components
Written by Market My Market’s content team, with contributions from Tyler McNulty, Lauren Dominguez, Gina Ritch, Jordan Kimmel, Jessica Unkel, Amanda Guglietta, and Ryan Klein Most law firms that are heavily engaged in their content marketing have a long-term game plan for additional pages on the websites, extensive and informative FAQs, and timely blogging that […]
What Makes for an Effective FAQ Page? Tips for Providing Answers Your Clients Crave
Written by Market My Market's content team, with contributions from Tyler McNulty, Lauren Dominguez, Gina Ritch, Jordan Kimmel, Jessica Unkel, Amanda Guglietta, and Ryan Klein Just like your website’s “About Us” or “Contact Us” pages, frequently asked question (FAQ) pages are non-negotiable. They’re a gold mine for your SEO marketing strategy, filled with keyword-rich content [...] Take the Guessing Game Out of Defining Your Ideal Customer Profile (ICP)
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Ryan Klein, Gina Ritch, Amanda Guglietta, Jordan Kimmel, Tyler McNulty, Jessica Unkel, and Brandi Nicklaus Ask yourself, are your current or prospective clients your ideal clients? When you’re uncertain, you may not be capitalizing on one cornerstone of your business model—your Ideal Customer […]
Employee Spotlight: Ryan Klein — Pioneering New Paths in Digital Marketing
Meet Ryan Klein Ryan Klein went to the University of Central Florida (Go Knights!) and got his undergraduate degree in finance. He also earned his Masters in Computer Science at the University of Illinois. Fun fact: his first major was music, and he was initially inspired by his love of classical guitar in high school. Our […]
Employee Spotlight: Joanna Brooks
Joanna Brooks, Director of Client Experience, is no stranger to the marketing and business world. With a degree in business from the University of Miami and a Masters in Business Administration from Arizona State University’s W.P. Carey School of Business, Joanna knows the ins and outs of managing client relations. After obtaining her MBA, she […]
Ideas for Keeping Your Website Relevant
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Ryan Klein, Gina Ritch, Amanda Guglietta, Jordan Kimmel, Tyler McNulty, Jessica Unkel, and Brandi Nicklaus As with most aspects of running a business, your website requires regular maintenance and modification to continue producing maximum results. An effective website is the virtual and public […]
Changes in Public Perception: Analyzing Google and Facebook
In early 2021, we wrote “Changes in Search Behavior and Results in 2021” to determine if the average person’s perception of internet platforms and search engines had changed significantly, especially considering the high degree of social change that had taken place. At the time, it appeared as if there was a so-called “war on big […]
What Is a Growth-Focused Content Strategy?
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Jordan Kimmel, Tyler McNulty, Brandi Nicklaus, Isabel Skormin, and McKenzie Fox The term “growth-focused marketing” might sound like just another industry buzzword. After all, isn’t growth the ultimate marketing goal? Growth marketing is a specific marketing technique that addresses a business’s target audience during […]
Employee Spotlight: Cory Coleman
Cory Coleman began working in search engine optimization (SEO) just as many people do—by accident. “I originally went to school for a business degree, but didn’t really know what I wanted to do with it,” Cory said. While still in school, Cory began working for a customer service agency that also did digital marketing. “I […]
Employee Spotlight: Erin Gough
Market My Market is a fast-growing company. With 50+ clients and an ever-expanding team of content writers, SEO specialists, account managers, and more, Market My Market has many moving pieces. Fortunately, we have Erin Gough as our Operations Manager, who oversees many of our processes and ensures that we have everything needed to be successful. […]