How Does Display Advertising Differ from PPC?
As a business owner or brand developer, you’re aware of the need to optimize your digital presence. This may push you to pursue digital marketing independently or through the services of an established firm. In either instance, you’ll be presented with many decisions including settling on a social media strategy and whether to pursue organic […]
Why PPC & SEO Work Better Together
In the mid-2000s, when digital marketing was in its early stages and the masses were slowly embracing websites like Myspace, Youtube, and Facebook, there was a rush to advertise to the millions of new browsers. While many were skeptical at first whether internet marketing was a profitable venture, their fears were put to rest when […]
3 Tips for Writing a Catchy Email Subject Line
Email marketing is a tricky art to master. Since the early years of electronic mail, entities have attempted to market their services to consumers nationwide by “sliding into their DMs,” and we continue that effort today. What makes email marketing so difficult to do correctly is that most people are used to getting spam to […]
Breaking Down 10x Content
As you journey from one digital marketing blog to the next, you continue to see the same thing: “High-quality content is the key to SEO.” Digital marketing experts proclaim that through constant production of such content, you can generate more leads and become an authority on a specific subject matter, but what happens when your […]
Why Holiday-Themed Content Works
Content marketing strategies should revolve around relevant topics and current trends that you can relate back to your services or products. Being that content plans are often made months ahead of time, it can be difficult to know what will be trending the moment writers produce the content; however, there is one season that you […]
Promoting Blog Content on Facebook
High-quality content can build trust with potential consumers and attest to the credibility of your business. What’s the point of having top notch content if no one sees it? There are endless means of promoting content, but many of them can be costly and time-consuming. Social media is a unique avenue for you to connect […]
Downsides of Free Website Builders
The primary focus of new business owners is to create a digital presence. They may have promoted their product or services on their personal social media channels, but now is the time to take the next step in business marketing. The one thing every business needs to make it in the digital age is a […]
Are Marketing Conferences Worth it?
Marketing conferences can provide a variety of benefits for everyone involved. Business owners, marketing directors, and office managers stand to gain fresh insight on new marketing practices and current trends, but is the experience ultimately worth it? Here are a few pros and cons of attending marketing conferences to help you decide. Con – They’re […]