What is Responsive Web Development?
Your customers are likely to view your website on a huge number of different devices. These may include smartphones, tablets, laptops, large monitors, and many more. Responsive Website Design (RWD) is an approach to web design which stresses the need to have your website change and respond dynamically to any device, on any platform, of any size screen, and regardless of device orientation.
In other words, it’s a way of making sure every one of your customers has a great experience on your website, no matter what device they use to browse it.
Why is it Important?
More and more people are using their mobile devices to browse the internet every day. In fact, in 2014, the amount of mobile traffic on the internet exceeded the amount of desktop traffic.
This means that now, more than ever, customers are likely to be viewing your website on a mobile device. In many cases, if the site is not mobile optimized, visitors may simply leave and go to a competitor’s site. In addition, Google punishes websites which are not mobile-friendly by lowering their rankings.
Who Does Responsive Web Development?
Everyone. Weather it’s a large Fortune 500 company or a small startup, businesses everywhere recognize the importance of RWD. If you don’t have a mobile-friendly website, you could potentially be ignoring 50% or more of your visitors.
At Market My Market, we are experts at Responsive Web Development. We make sure every one of the websites we build for our clients are always 100% mobile-friendly.
Benefits of Responsive Web Development
Higher Search Engine Rankings
Having a mobile-friendly website is crucial to SEO. RWD helps improve rankings on search engines such as Google.
Great User Experience
Responsive Website Development helps ensure a great user experience by delivering an optimized version of your site to each device.
Better Conversion Rates
Conversion rates on mobile tend to be much higher when websites are optimized for mobile traffic.